Cricket Australia

The Cricket Australia governing body has agreed a three-year partnership with telecommunications firm Optus under which video of some of the national team’s greatest historic matches will be digitised and made available to its customers.

UK pay-television broadcaster BT Sport this week blindsided its main rival Sky by picking up Ashes cricket rights, paying a rights-fee increase of about 20 per cent.

BT Sport has dislodged rival UK pay-television broadcaster Sky as the live rights-holder for the next Ashes cricket series between England and Australia in 2017-18.

The Cricket Australia governing body has launched a tender process for its UK rights, according to the Financial Times.

Australian commercial broadcaster Ten has agreed a deal with the Cricket Australia governing body to cover the inaugural season of Twenty20 competition the Women’s Big Bash League.

Cricket Australia will take a more flexible approach to its rights sales when its global advisory deal with the IMG Events & Media agency expires after the 2015-16 season.

A group of advertising agencies in Australia have criticised the “aggression” adopted in efforts by some of the country’s top domestic sports properties to drive increases in rights fees.

Cricket Australia has expanded the reach of its video content with the launch of its Cricket.com.au platform on digital media player Apple TV.

Australian pay-television broadcaster Fox Sports has acquired rights for the Australia national cricket team’s upcoming One-Day International matches against South Africa and Zimbabwe.

The ICC’s ambitious income target for its next cycle of media rights sales

Cricket Australia has said that viewing figures for the first half of the Big Bash League have justified the national governing body’s decision to switch coverage of the Twenty20 cricket competition to free-to-air television and defer the start of the event.

Australian, English, South African, New Zealand, Zimbabwean boards to benefit from new Asian television rights deals.