German Football Federation (DFB)

An average audience of 9.2 million people tuned into German broadcaster ARD’s coverage of the 2022 Fifa World Cup match between Germany and Japan amid new protests against Fifa’s ban on ‘OneLove’ armbands.

Deutsche Telekom has acquired exclusive live rights to all 3. Liga matches from 2023-24 to 2026-27 while also picking up a share of rights to the women’s Bundesliga.

IMG Arena, the sports betting arm of the Endeavor-owned agency, has been awarded the international betting video and fastpath data rights to the DFB-Pokal, Germany’s top-tier cup competition.

Saturday evening’s DFB-Pokal final between RB Leipzig and Freiburg was watched by an average of 8.1 million viewers on German public-service television.

The German Football Federation (DFB) has signed a quartet of four-season media rights deals in Europe for its DFB-Pokal club cup competition, while also signing shorter-term deals in an array of other…