German Football Federation (DFB)
3. Liga free-to-air coverage cut in new ARD deal
ARD has announced a sublicensing deal with telecoms operator Deutsche Telekom that will see the public-service broadcaster and its regional affiliates show live coverage of 68 matches from 3
ARD audience for Germany’s World Cup opener dips below 10m as armband row continues
An average audience of 9.2 million people tuned into German broadcaster ARD’s coverage of the 2022 Fifa World Cup match between Germany and Japan amid new protests against Fifa’s ban on ‘OneLove’ armbands.
Deutsche Telekom secures exclusive 3. Liga rights, women’s Bundesliga locks in deals
Deutsche Telekom has acquired exclusive live rights to all 3. Liga matches from 2023-24 to 2026-27 while also picking up a share of rights to the women’s Bundesliga.
IMG Arena wins DFB-Pokal betting video and data rights
IMG Arena, the sports betting arm of the Endeavor-owned agency, has been awarded the international betting video and fastpath data rights to the DFB-Pokal, Germany’s top-tier cup competition.
German free-to-air audience tops 8m for RB Leipzig’s maiden triumph
Saturday evening’s DFB-Pokal final between RB Leipzig and Freiburg was watched by an average of 8.1 million viewers on German public-service television.
Quartet of four-year DFB-Pokal deals to kick-off in-house international rights cycle
The German Football Federation (DFB) has signed a quartet of four-season media rights deals in Europe for its DFB-Pokal club cup competition, while also signing shorter-term deals in an array of other…