An average audience of 9.2 million people tuned into German broadcaster ARD’s coverage of the 2022 Fifa World Cup match between Germany and Japan amid new protests against Fifa’s ban on ‘OneLove’ armbands.
BeIN Sports fought off competition from rugby-focused Premier Sports Asia to renew its rights in Southeast Asia for the men’s Rugby World Cup in 2023.
Pay-television broadcaster Sky New Zealand acquired rights to the 2023 Netball World Cup, paying the same fee as it did for the 2019 edition.
The deal considerably strengthens beIN’s portfolio in the region and should quieten, at least in the short term, debate over the company’s commitment to Asia.
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