International Olympic Committee (IOC)

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The International Olympic Committee hopes that cricket’s inclusion can help it land the stability of a two-cycle rights deal in the Indian subcontinent after a succession of one-cycle contracts with different broadcasters.
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Media

The International Olympic Committee has followed up its recent media rights invitation to tender launch in sub-Saharan Africa with a sales process in Mexico, SportBusiness understands.
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The International Olympic Committee has invited media rights bids in sub-Saharan Africa and South Africa, offering broadcasters and agencies the rights over two Olympic cycles, SportBusiness understands
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News of the production of three Olympic focused documentaries on Netflix is further evidence of the IOC's attempts to better engage an audience in between Games.
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Dentsu's deal with the Hong Kong government for rights to Paris 2024 has helped the agency keep its sales total ticking as the final deals of the 2018-24 Olympic cycle are completed.
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Host Broadcast & Production

The Paris 2024 host broadcast will feature automated production of highlights from 14 sports, 3D replays in certain disciplines for the first time and an opening ceremony dubbed the “largest live broadcast production ever”.
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Fan Engagement

The International Olympic Committee (IOC) has significantly loosened its restrictions around athletes' use of social media during the Olympic Games following discussions with media rights-holders, albeit…
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Media

The International Olympic Committee has taken a significant step in embracing digital influencers’ coverage of major events by agreeing a deal with the LiveMode agency to ensure live Paris 2024 coverage i…
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Host Broadcast & Production

Public-service broadcaster France Télévisions has been given the green light to provide ultra-high definition (UHD) broadcasts of the country’s home Summer Olympic and Paralympic Games next year.
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TelevisaUnivision’s Mexican free-to-air channel Canal 5 will show at least 200 hours of coverage from the Paris 2024 Olympics after the International Olympic Committee finalised one of its last pieces o…
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Events

The International Olympic Committee is set for a significant rise in the value of its media rights in the Indian subcontinent, after cricket was recommended to be part of the 2028 edition in Los Angeles
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Media

The Infront agency has acquired exclusive Olympics broadcast rights in 22 countries across Central and South Asia in a four-Games deal running from 2026 to 2032 as it replaces rival Dentsu as the rights-holder
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Commercial broadcaster Chilevisión has secured exclusive free-to-air rights in Chile to the Paris 2024 Olympic Games as part of a new agreement with the International Olympic Committee.
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Nine Entertainment secured exclusive rights in Australia to the Summer and Winter Olympic Games from 2024 to 2032 after evaluating that it could harness its broad media portfolio to successfully monetise the rights.
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The bidding alliance formed by the EBU and WBD faced no pan-European competition from an agency alternative during the IOC's recent tender, prompting protracted negotiations over the fee and additional inventory to get a deal over the line.
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Media group Nine Entertainment has secured exclusive broadcast rights in Australia to the summer and winter Olympic Games from 2024 to 2032
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The recent capture of Olympics broadcast rights by the European Broadcasting Union in a joint deal with Warner Bros
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The European Broadcasting Union has recaptured broadcast rights to the Olympic Games in a joint four-Games deal with incumbent rights-holder Warner Bros. Discovery