International Olympic Committee (IOC)


Interview with Timo Lumme, the International Olympic Committee’s director of television and marketing, on Olympics rights deals signed in Asia, Mena and sub-Saharan Africa.

Audiences for the Olympic Games will not fall across Europe following the new long-term deal with the Discovery Communications media group, the International Olympic Committee told TV Sports Markets this week.

Interview with Timo Lumme, managing director of television and marketing services for the IOC, on the committee’s €1.3bn pan-European deal with Discovery Communications.

The International Olympic Committee expects to increase the value of its European media rights despite the gloomy economic outlook across much of the continent.

Interview with Timo Lumme, the IOC’s managing director of television and marketing, about the launch of its European tender for the 2018 and 2020 Olympic Games, and its advisory deal with IMG Events & Media.

The International Olympic Committee earned a significant increase from Chinese state broadcaster CCTV this month, but the new deal still falls well short of the true market value of the Games.

The breadth and depth of coverage the 2018 and 2020 Olympic Games will achieve in Canada is seen by the International Olympic Committee as an acceptable trade-off for a minimal increase in media-rights income.

Australian commercial broadcaster Seven is paying a high price in its deal for the Olympic Games of 2016, 2018 and 2020, local media-rights experts say, but the broadcaster will view the deal as a good investment for a number of reasons.

The International Olympic Committee and the Japan Consortium of broadcasters, which this month acquired exclusive Japanese rights to the Olympic Games from 2018 to 2024, are both likely to be happy with the deal, local experts say.


The International Olympic Committee has robustly defended last week’s long-term deal with US media group NBCUniversal on the three key areas in which it has come under scrutiny.


Interview with Timo Lumme, the IOC’s managing director of television and marketing, about its new deal with NBCUniversal.

The ICC’s ambitious income target for its next cycle of media rights sales

Mike Kiernan, analyst for SportBusiness Intelligence, reviews audiences across selected European markets for the Winter Olympics in Sochi

América Móvil enjoys Olympic benefits but the big prize will come in 2016

Fox and ESPN explain why having the Olympic Games non-exclusively makes sense in Latin America

Why media rights fees for Sochi have fallen from the Vancouver Games

IOC says own TV channel will not be a threat to traditional Olympic broadcasters

Sky picks up Olympics at a discount in New Zealand

Dentsu Asian Olympics deal drives revenue growth for IOC

IOC decision to carve India out or pan-regional sale pays off with big increase

Falling value of rupee ‘disastrous’ for India’s sports broadcasters