International Olympic Committee (IOC)
Audiences for the Olympic Games will not fall across Europe following the new long-term deal with the Discovery Communications media group, the International Olympic Committee told TV Sports Markets this week.
Interview with Timo Lumme, managing director of television and marketing services for the IOC, on the committee’s €1.3bn pan-European deal with Discovery Communications.
The International Olympic Committee expects to increase the value of its European media rights despite the gloomy economic outlook across much of the continent.
Interview with Timo Lumme, the IOC’s managing director of television and marketing, about the launch of its European tender for the 2018 and 2020 Olympic Games, and its advisory deal with IMG Events & Media.
The International Olympic Committee earned a significant increase from Chinese state broadcaster CCTV this month, but the new deal still falls well short of the true market value of the Games.
The breadth and depth of coverage the 2018 and 2020 Olympic Games will achieve in Canada is seen by the International Olympic Committee as an acceptable trade-off for a minimal increase in media-rights income.
Australian commercial broadcaster Seven is paying a high price in its deal for the Olympic Games of 2016, 2018 and 2020, local media-rights experts say, but the broadcaster will view the deal as a good investment for a number of reasons.
The International Olympic Committee and the Japan Consortium of broadcasters, which this month acquired exclusive Japanese rights to the Olympic Games from 2018 to 2024, are both likely to be happy with the deal, local experts say.
The International Olympic Committee has robustly defended last week’s long-term deal with US media group NBCUniversal on the three key areas in which it has come under scrutiny.
Interview with Timo Lumme, the IOC’s managing director of television and marketing, about its new deal with NBCUniversal.
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