Lega Basket
Lega Basket issues domestic rights tender with 12-day bid turnaround
Lega Basket Serie A, the top-tier Italian basketball league, has issued its domestic broadcast rights invitation to tender for the next three seasons
Lega Basket Serie A broadens global reach with three new rights deals
Lega Basket Serie A, the top division of Italian club basketball, has said it will receive record global coverage for its 2021-22 season through three new rights deals
IMG Arena retains Lega Basket betting rights in long-term deal
IMG Arena, the sports betting arm of the IMG agency, has agreed a long-term rights deal with Lega Basket Serie A (LBA), the top tier of Italian club basketball
SN1 turns to Content Arena to distribute Lega Basket international rights
SN1 Trading, the consultancy and media rights agency, will use the Content Arena platform to distribute its recently acquired international rights to the top tier of Italian domestic basketball
SN1 Trading to sell international rights to all live Lega Basket Serie A matches
All live matches from Italian basketball’s Serie A are to be marketed to international broadcasters for the first time in the two-year agreement with SN1 Trading, the rights arm of Munich-based consultancy S…
Lega Basket and Infront finalise three-year agreement
Lega Basket Serie A, the governing body for Italian basketball’s top division, has finalised a three-year agreement with Infront that affords the agency the title of exclusive marketing, sponsorship a…
Lack of competition slows pay-TV fee growth for Italy’s Lega Basket
Lega Basket, the governing body of top tier Italian basketball, saw its domestic pay-television media-rights income growth slow considerably in the 2020-22 rights round, driven by a significantly less competitive market.
Lega Basket concludes Rai free-to-air deal, SN1 lands international rights
Lega Basket Serie A, the governing body of the top-tier of Italian domestic basketball, has completed its domestic media-rights sales process after agreeing a two-season renewal for its free-to-air rights…
Eurosport agrees two-season renewal for Lega Basket rights
Discovery-owned pan-European sports broadcaster Eurosport has renewed its pay-television rights to the Lega Basket Serie A for a further two seasons
Lega Basket kicks off two-season domestic tender, closes in on Infront deal
Lega Basket, the governing body for Italian basketball’s top division, has launched a domestic invitation to tender for its media rights which will cover the 2020-21 and 2021-22 seasons.
Commission formed to identify new Lega Basket president
Egidio Bianchi has announced he will step down as president of Lega Basket Serie A, the top division of Italian club basketball, with a commission formed to determine his replacement and address other…
Lega Basket to earn nearly 80% more from new deals by 2018-19
Italy’s Lega Basket has seen the value of its domestic and international rights almost double in new deals with Rai and Discovery Communications.
Türk Telekom buys up host of European basketball leagues
Türk Telekom has acquired rights to an assortment of European basketball leagues in recent weeks to compensate for its lack of Euroleague and Turkish domestic league coverage.
Lega benefits from better product
Italy’s top basketball league, Lega Basket Serie A, has more than doubled the value of its international rights in a renewal with the MP & Silva agency.