Lega Basket Serie A broadens global reach with three new rights deals

Lega Basket Serie A, the top division of Italian club basketball, has said it will receive record global coverage for its 2021-22 season through three new rights deals.

Brokered by sports and media consultancy SN1 Trading and Content Arena, the software partner for media rights sales, Serie A has gained new European broadcasters in the shape of Latvian pay-television channel Best4Sport and newly-launched basketball OTT platform MCS Basket in France and French-speaking Belgium, Switzerland, and Luxembourg.

You need to have a subscription to access this content

If you would like more information on our Media product please contact our sales team

Already have an account? Sign in here