Lega Basket Serie A, the top division of Italian club basketball, has said it will receive record global coverage for its 2021-22 season through three new rights deals.
Brokered by sports and media consultancy SN1 Trading and Content Arena, the software partner for media rights sales, Serie A has gained new European broadcasters in the shape of Latvian pay-television channel Best4Sport and newly-launched basketball OTT platform MCS Basket in France and French-speaking Belgium, Switzerland, and Luxembourg.
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