Lega Serie B

Football

Italy’s second-tier football league, Serie B, looks set to be rewarded for creative thinking in the face of difficult market conditions, securing a 25-per-cent increase in the value of its domestic media rights with further deals in the pipeline.
Football

The value of the rights to second- and third-tier properties in Italy is enjoying a mini-boom in the wake of DAZN’s acquisition in March of the main live rights to Serie A for the next three seasons. Faced with the loss of its key property, Sky is fighting back, renewing deals with MotoGP and the Bundesliga and snatching rights currently held by DAZN, such as Serie B and Ligue 1.
Football

Pay-television broadcaster Sky Italia has acquired non-exclusive domestic broadcast rights to Serie B from 2021-22 to 2023-24
Football

Lega Serie B has informed broadcasters in Italy of the prices assigned to the non-exclusive rights packages available in its newly-launched domestic rights tender that spans the 2021-24 period
Football

Clubs from Italian football’s Lega Serie B have approved an invitation to tender for domestic broadcast rights, a process that will offer non-exclusive packages to the market.
Football

Lega Serie B, the governing body for Italy’s second tier of domestic football, has agreed an international rights deal with LIVENow, the streaming platform launched by Aser Ventures.
Football

Lega Serie B, the governing body for Italy’s second tier of domestic football, has launched its domestic rights sales process with a market consultation.
Football

Lega Serie B, the organising body for the second tier of Italian club football, has unanimously approved the formation of a new media company that will manage the sale and marketing of television rights…
Football

Lega Serie B, governing body of the second tier of Italian club football, has revised guidelines for the marketing of its broadcast rights for the next cycle
Football

Italy’s second-tier football division, Serie B, is in talks with three agencies over its international media rights and expects to close a deal in the coming weeks, but exposure rather than revenue will b…
Football

Italian state broadcaster Rai acquired extensive free-to-air television highlights and radio rights to the country’s second football division, Lega B, for the next three seasons, 2018-19 to 2020-21, i…
Football

Pay-television platform Sky Italia and Perform Group’s OTT service DAZN will probably both be happy with the outcome of an intense period of rights negotiations in Italy.
Football

Italy’s Lega Serie A moved into private negotiations with broadcasters this week for rights to the next three seasons, from 2018-19 to 2020-21, having cancelled its contract with Mediapro.

Football

Lega Serie A and its media-rights adviser Infront are on a collision course with the Mediapro agency, which was appointed intermediary for the league’s domestic live rights, after the Spanish agency failed to meet this week’s deadline to pay its guarantee.