LiveMode

Football

Brazil’s top-tier Série A has moved closer to the R$2bn-per-year mark in guaranteed media rights earnings from 2025, after the Liga Forte União bloc of clubs agreed multiple deals in principle with Record, YouTube and Amazon. 
Football
Media

SportBusiness understands that Amazon Prime Video will soon finalise a deal to exclusively show one match per week – a home fixture of a club belonging to the Liga Forte Uniao bloc – over five years, from 2025 to 2029.
Football
Media

Liga Forte União is on the verge of striking its first media rights deal for the new era of Brazilian football from 2025, as the 31-club collective nears an agreement with free-to-air broadcaster Record.
Football
Media

France’s Ligue 1 will have a new broadcaster in Brazil next season after fast-growing streamer CazéTV acquired rights in an exclusive three-year deal.
Football

Globo’s renegotiated deal for rights to the 2026 Fifa World Cup has given Fifa hope of extracting even more from Brazil than it otherwise would have done, as its sales agent LiveMode prepares to take an additional premium package of rights to the market.
Multiple Sports
Finance & Law

LiveMode has taken on strategic investment from US growth equity firm General Atlantic and Brazilian financial services company XP Investimentos, backers of one of two groups bidding to control commercial operations in Brazilian football.
Football
Media

LiveMode has been renewed as Fifa’s exclusive media rights sales agent in Brazil for the men’s World Cup, providing the agency with a far more attractive package of rights for the 2026 tournament than it sold in 2022.
Multiple Sports

Agency LiveMode has no plans to compete directly against Brazil’s established media companies for all-encompassing exclusive rights deals despite racking up a powerful audience base on streamer Cazé TV.
Football
Media

Fast-growing Brazilian streamer CazéTV has made its latest high-profile football acquisition in a deal for exclusive rights to 25 matches at Euro 2024.
Football
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Fluminense's weekend victory in the final of the Copa Libertadores, South America's elite clubs competition, has encouraged Brazilian media group Globo to invest in rights to the forthcoming Fifa Club…
Multi-sport
Media

The International Olympic Committee has taken a significant step in embracing digital influencers’ coverage of major events by agreeing a deal with the LiveMode agency to ensure live Paris 2024 coverage i…
Football
Media

Brazilian YouTube channel CazéTV has added US Open Cup coverage featuring Lionel Messi’s Inter Miami to its growing live football portfolio.
Football
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CazéTV, the YouTube channel of Brazilian influencer Casimiro, has acquired a package of rights to German football's Bundesliga for the 2023-24 season.
Football
Media

Brazilian influencer Casimiro has revealed that he will be streaming coverage of this year’s Fifa Women’s World Cup.
Multiple Sports
Finance & Law

Brazilian sports marketing agency LiveMode has recruited experienced sports broadcast executive Leo Lenz Cesar to its expanding team
Football
Media

Brazilian media group Globo has acquired rights to the forthcoming 2022 Fifa Club World Cup
Football
Media

The deadline to submit bids for two rights packages in Brazil to the Fifa Club World Cup passed yesterday (Monday)
Football

Globo’s loss of exclusive digital rights to the 2022 Fifa World Cup unleashed the potential of alternative broadcasts in Brazil, as Brazilian influencer Casimiro’s streams of World Cup matches broke the country’s YouTube and Twitch’s live viewership records.