Globo renegotiation gives Fifa hope of World Cup increase in Brazil

(Mateo Villalba/Getty Images)
(Mateo Villalba/Getty Images)
Globo’s renegotiated deal for rights to the 2026 Fifa World Cup has given Fifa hope of extracting even more from Brazil than it otherwise would have done, as its sales agent LiveMode prepares to take an additional premium package of rights to the market.

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