Major League Baseball (MLB)
MLB, Apple in advanced talks regarding potential rights deal
Negotiations centering around weekday game inventory previously held by ESPN
MLB secures German free-to-air exposure in long-term Sport1 deal
German sports broadcaster Sport1 has secured free-to-air and pay-television rights to Major League Baseball until 2026
World Series ratings rise in 2021, but remain at historic low point
Viewership is smallest on record for event not played in a neutral site
World Series viewership starts with new low for non-neutral site
Start to MLB's Fall Classic shows ratings growth from last year's adjusted event
MLB ‘plans’ nationwide in-market streaming service
Major League Baseball is reportedly planning to develop a nationwide streaming service that would allow subscribers across the United States to watch in-market games without the need for a cable television…
MLB produces strong viewership for 2021 Wild Card games
League sees robust audience growth to begin its postseason
MLB.TV streaming service posts series of records in 2021
Return to full season, cord cutting helps fuel robust totals
MLB, Barstool Sports ‘in talks’ over midweek media rights package
Sports and culture media company Barstool Sports could potentially significantly expand its presence in the North American sports industry by signing an agreement with Major League Baseball over a series…
MLB All-Star Game posts modest audience growth
Viewership lift caps off a successful week of events for league
MLB Home Run Derby is most watched since 2017
Event boosted by the presence of Ohtani, homer-friendly ballpark
MLB, DraftKings include live streaming rights in expanded deal
Major League Baseball and DraftKings have expanded their long-running partnership to enable the Massachusetts-based fantasy sports and gaming operator to stream one live game per week on its app and website
MLB secures wide-ranging podcast deal with Audacy
Major League Baseball and Audacy have announced a wide-ranging multiyear agreement, which makes the prominent multiplatform audio company the league's official digital audio and podcast partner.
MLB, Peacock plan test deployment of games on streaming service
Major League Baseball and NBCUniversal are planning a test deployment of live baseball games on the Peacock streaming service, with the league once again seeking to advance efforts of providing live games…
ESPN pares down game inventory, fee in MLB rights extension
Major League Baseball has completed a long-anticipated, seven-year media rights renewal with ESPN, in turn finishing off its national domestic rights through 2028
ESPN follows Marvel-themed NBA game with MLB, Star Wars crossover
ESPN and Star Wars, two sister divisions within the Walt Disney Co
MLB.TV posts record-setting start to 2021 season
Despite ratings issues across much of the American sports industry and political turbulence within its own league, Major League Baseball is seeing record-level digital engagement during the early going…
Brewers, Sinclair complete multi-year rights renewal
Major League Baseball’s Milwaukee Brewers have signed a multiyear rights extension with Sinclair Broadcast Group, securing a key piece of revenue and media distribution in advance of the 2021 season.
Marlins detail plans for limited fan attendance
Major League Baseball’s Miami Marlins said they will allow around 25 per cent attendance at Marlins Park this season, making the club among the first in the league to detail plans for allowing attending f…