National Basketball Association (NBA)

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The National Basketball Association entertained the possibility of going exclusively direct-to-consumer in France as a way of counterbalancing a lack of competition in its latest renewal with pay-television broadcaster beIN Sports, SportBusiness Media understands.
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The National Basketball Association and leading US satellite and digital radio network SiriusXM have expanded their partnership to include additional streaming rights
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Chinese digital giant Tencent has stopped live streams of games by the NBA's Philadelphia 76ers due to their appointment of Daryl Morey as president
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The LA Lakers was the most popular NBA team, and Stephen Curry the most popular NBA player, on Chinese social media in 2019-20, according to digital media specialist Mailman's annual NBA Red Card report
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North American basketball’s NBA will continue to be shown in France on pay-television broadcaster beIN Sports until 2024 thanks to a new agreement announced today (Friday).
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Brazilian commercial broadcaster Bandeirantes has agreed a multi-year extension to its free-to-air rights deal with the NBA, as the North American basketball league’s 2020-21 season prepares to tip off.
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Brazilian commercial broadcaster Bandeirantes is thought to be close to agreeing a renewal for free-to-air rights to North American basketball’s NBA.
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The NBA has avoided a severe decrease in fee for its rights in Belgium despite an absence of competition, renewing with Eleven Sports Network for the 2020-23 cycle at a slight reduction compared to the previous cycle.
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Spanish telco Telefónica has agreed to pay a modest per-season uplift to renew its exclusive NBA rights in Spain for the 2020-23 cycle, SportBusiness Media understands.
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CCTV, the state-run Chinese broadcaster, will air the fifth game of the NBA Finals series, marking the first time an NBA game will be broadcast in China since a controversial tweet damaged the nation’s r…
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Telecoms operator Telefónica has renewed its NBA broadcast rights in Spain for a further three-season cycle, taking the pair’s relationship to 25 years.
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Israeli pay-television broadcaster The Sports Channel’s latest renewal with the National Basketball Association saw it double its expenditure on a property with which it has become synonymous.
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The National Basketball Association has created an alternate broadcast option devoted to sports betting within its suite of video platforms
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Both the National Hockey League and National Basketball Association returned to play after delays of more than four months due to the Covid-19 pandemic and generated strong ratings among American television…
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The National Basketball Association has struck a renewed and enlarged multiyear marketing and content agreement with Verizon Media-owned Yahoo Sports that will see the company deploy NBA games in virtual…
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The NBA season got underway yesterday (Thursday) without television coverage in China as state broadcaster CCTV maintained its blackout amid a long-running dispute with the basketball league
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The value of NBA rights in the Philippines has fallen sharply due to the withdrawal of two major sports broadcasters, Solar Entertainment and ABS-CBN, from the market.
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Israeli pay-television broadcaster The Sports Channel has renewed its rights to the National Basketball Association until the end of the 2025-26 season