National Basketball Association (NBA)

The National Basketball Association has announced that Scott Levy, the executive vice-president and managing director of its NBA Asia division, will leave the organisation at the end of next month
USA

Results extend ongoing trend of viewership lift across North American sports

Chinese state broadcaster CCTV today (Wednesday) broadcast an NBA game for the first time since October 2020

The NBA opted for a four-season deal with ESPN to bring the agreement in line with ESPN’s domestic rights deal in the US, which also expires at the end of 2024-25.
USA

The National Basketball Association has announced that the inaugural NBA HBCU Classic will be simulcast on TNT and ESPN2 on February 19 as part of the 2022 NBA All-Star Weekend in Cleveland, Ohio.

The National Basketball Association has secured a decent increase in Germany, Austria and Switzerland (DACH) and regained exposure in Norway, but saw its rights value stagnate in Poland.
USA

Rights agreement joins one made last month with the National Hockey League
USA

Agreement advances efforts for planned regional streaming service

Indian media group Viacom18’s three-season deal for rights to the NBA reflects the property’s stagnant profile in the country, where broadcaster interest in the league has waned.
USA

Veteran American sports commentator Beth Mowins will make history on December 3 when she becomes the first woman to call a National Basketball Association regular-season game on ESPN

Indian media group Viacom18 has secured a multi-year deal for National Basketball Association broadcast rights in India

The NBA will earn record revenue from its digital media rights in China in the coming seasons, despite the ravages of the pandemic and the 2019 Daryl Morey controversy.

The NBA secured a big uplift fee in Greece, while a late agreement with beIN in the Middle East and North Africa resulted in a decline.

The NBA, which opened its African headquarters in Johannesburg in 2010, sees widespread free-to-air coverage on the public-service broadcaster as key to growth in South Africa.

Chinese telco China Mobile has extended a marketing partnership with the NBA in a new, five-season deal starting with the 2021-22 season now underway

BeIN Media Group has extended its rights to NBA games in the Middle East and North Africa, under a multi-year agreement announced today (Wednesday)

The SABC, the South African public-service broadcaster, has acquired free-to-air rights to the National Basketball League in a “multi-year” agreement announced this afternoon.