National Basketball Association (NBA)

Latest Features

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 
USA

Bob Williams speaks to Chris Benyarko, the NBA's senior vice-president of direct to consumer, about the league's manifold micro-payments initiatives.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape of the NBA.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape of the NBA.

Pay-television broadcaster Sky has paid an increase of more than 130 per cent to claim NBA rights in the UK and Ireland. Sky has struck a four-season deal, from 2018-19 to 2021-22, worth about $3
USA

Shift to earlier start times for nationally broadcast doubleheaders follows shift of LeBron James to Los Angeles and ratings declines last season
USA

ESPN unveiled a live stream of Game 2 of the NBA Finals on the ESPN App on Sunday evening that was aimed exclusively at a teenage audience

Australian public-service broadcaster SBS is reportedly closing in on a deal for rights to the NBA basketball league

The NBA has confirmed that the basketball league’s season-ending Finals will be live-streamed in India on social media websites Facebook and Twitter and video-sharing platform YouTube.

Features

The NBA will again earn an increase in Poland after pay-television broadcaster NC Plus secured rights to the 2018-19 season last month.

The NBA has increased the value of its rights in Greece via a two-season renewal with pay-television broadcaster Cosmote this week.

The NBA has increased its annual media-rights value in Taiwan via a new agreement with Videoland, which has subsequently sublicensed rights to Eleven Sports.

The NBA’s blockbuster deal with e-commerce firm Rakuten in Japan will soon be followed by new deals in Spain with Telefónica and Poland with NC Plus, TV Sports Markets understands.

Indonesian media group Elang Mahkota Teknologi (EMTK) has acquired exclusive NBA media rights in the country.

In the latest interactive monthly data report, TV Sports Markets analyses media-rights in the US major leagues: MLB, the NBA, the NFL and the NHL

In the latest interactive monthly data report, TV Sports Markets analyses media-rights in the US major leagues: MLB, the NBA, the NFL and the NHL

Canal Plus Afrique has agreed a direct deal for rights to the 2018 Fifa World Cup, staving off the challenge of rival StarTimes.

In the second interactive monthly data report, TV Sports Markets analyses the media-rights landscape of the top basketball leagues

Two recent deals with the National Basketball Association have fulfilled different needs for Eleven Sports Network in Singapore and Taiwan.

BeIN Media Group increased its fee for National Basketball Association media rights in France by about 23 per cent ahead of the new season.

Sky Italia has strengthened its grip on the NBA in Italy by becoming the league’s sole media partner in its new two-season deal, and has done so without paying an increased rights fee.

National Basketball Association media rights soared in value in Hong Kong by more than 500 per cent this week as LeSports displaced incumbent rights-holder PCCW.

The National Basketball Association has more than doubled the value of its media rights in sub-Saharan Africa after securing an exclusive deal with start-up pay-television operator Kwesé TV.

The Saran Media agency’s barter deal with Turkish commercial broadcaster TV8 for National Basketball Association rights demonstrates how local interest in the NBA has waned over the last two years.