National Basketball Association (NBA)
The NBA has increased its annual media-rights value in Taiwan via a new agreement with Videoland, which has subsequently sublicensed rights to Eleven Sports.
The NBA’s blockbuster deal with e-commerce firm Rakuten in Japan will soon be followed by new deals in Spain with Telefónica and Poland with NC Plus, TV Sports Markets understands.
Sky Italia has strengthened its grip on the NBA in Italy by becoming the league’s sole media partner in its new two-season deal, and has done so without paying an increased rights fee.
National Basketball Association media rights soared in value in Hong Kong by more than 500 per cent this week as LeSports displaced incumbent rights-holder PCCW.