National Basketball Association (NBA)
Kuaishou becomes NBA’s short video partner in China
Social video platform Kuaishou has become the NBA's official short video platform in China under a multi-year deal
ESPN replaces Ziggo as NBA rights-holder in the Netherlands
Dutch pay-television broadcaster ESPN has acquired rights to the NBA basketball league ahead of the start of the 2021-22 season later this month
NBA China and Tencent Music collaborate on audio content
Tencent Music Entertainment Group (TME) has agreed a sponsorship deal with the NBA in China which will see the two organisations collaborate on the creation of audio and music content
TNT Sports to stream NBA games in Brazil
Subscription television channel TNT Sports has agreed a rights deal in Brazil with North American basketball league the NBA and beer brand Budweiser
NBA sees domestic ratings boost in playoffs’ first round
In another sign of normalcy returning to the American sports industry, the National Basketball Association said its domestic television ratings for the first round of the 2021 playoffs were up both from…
NBA ends broadcaster search in Indian subcontinent as Star Sports secures rights
Indian pay-television broadcaster Star Sports has picked up NBA broadcast rights across the Indian subcontinent
NBA-Viasat deal allows passengers to watch League Pass on personal devices
The National Basketball Association has reached an agreement with Viasat, the US-based communications company, to make the NBA League Pass premium subscription service available to airline passengers
NBA creates multi-platform betting-focused content initiative
The National Basketball Association, a consistent first-mover in the maturation of the American legal sports betting landscape, is looking to help set the industry pace once again with the formation of…
Cosmote remains NBA’s exclusive home in Greece
Greek pay-television broadcaster Cosmote has extended and significantly expanded its exclusive rights deal with North American basketball league the NBA
Buzzer continues expansion with NBA League Pass distribution deal
Buzzer, a start-up live sports mobile app, has continued its expansion by securing a deal with the National Basketball Association to distribute live NBA League Pass games
ESPN, Marvel partner for superhero-themed NBA telecast
ESPN and Marvel, two sister divisions within the Walt Disney Co
Kenya’s Nation Media Group acquires free-to-air NBA rights
Kenyan media company Nation Media Group has acquired a package of free-to-air rights to North American basketball’s NBA.
CCTV ‘to resume NBA broadcasts’
Chinese state broadcaster CCTV is to resume live broadcasts of NBA games on March 8, beginning with the All Star game that day, according to media reports in China
NBA maintains Brazilian revenue model in Globo, Band extensions
The NBA has maintained its existing rights revenue picture in Brazil, in extensions with media group Globo and commercial broadcaster Bandeirantes for pay-television and free-to-air rights, respectively.
NBA agrees Prasar Bharati deal, remains without live broadcaster in India
The NBA has agreed a deal with Indian public-service broadcaster Prasar Bharati for rights to show classic content, documentaries, game highlights and public service announcements
Tencent resumes live streaming of Rockets games
Chinese streaming giant Tencent showed a live Houston Rockets game on Monday for the first time since the Daryl Morey controversy in October 2019
NBA floats League Pass option in beIN renewal talks in France
The National Basketball Association entertained the possibility of going exclusively direct-to-consumer in France as a way of counterbalancing a lack of competition in its latest renewal with pay-television broadcaster beIN Sports, SportBusiness Media understands.