National Basketball Association (NBA)

Features
News

Latest Features

Basketball
Philippines

Filipino pay-television broadcaster Solar Entertainment Corporation withdrew from talks to renew its long-held rights to the National Basketball Association last week after deciding the property had become too expensive, SportBusiness Media understands.
Basketball
Italy

Competition between pay-television broadcaster Sky Italia and OTT platform DAZN for the rights to the American National Basketball Association ensured the former paid a substantial uplift for exclusive rights in the country from 2019-20 to 2022-23.
Basketball
China

Ewell Zhao talks about Tencent’s rights renewal with the NBA, its method for valuing sports media rights and the future of the Chinese sports video streaming industry.
Basketball
China

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.
Multi-Sport
Global

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Latest News

View All
Basketball
USA

The National Basketball Association and US sports network ESPN are reportedly planning to put on a H-O-R-S-E competition involving several high-profile players
Basketball
USA

ESPN has moved up the release date for its highly anticipated 10-part documentary series The Last Dance from June to a new start of April 19 due to widespread viewer demand amid the ongoing sports hiatus.
American Football
USA

The National Football League and National Basketball Association announced they will offer free previews of their subscription digital products to fans free of charge amid the absence of any live sports…
Basketball
Global

Traditional sports players must take insights gleaned from esports and other innovations if they are to engage with younger audiences, according to Matt Brabants, the NBA’s senior vice-president of global m…

Features

Basketball
USA

Bob Williams speaks to Chris Benyarko, the NBA's senior vice-president of direct to consumer, about the league's manifold micro-payments initiatives.
Basketball
Global

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape of the NBA.
Basketball
Global

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape of the NBA.
Basketball
Ireland

Pay-television broadcaster Sky has paid an increase of more than 130 per cent to claim NBA rights in the UK and Ireland. Sky has struck a four-season deal, from 2018-19 to 2021-22, worth about $3
Basketball
Europe

The NBA will again earn an increase in Poland after pay-television broadcaster NC Plus secured rights to the 2018-19 season last month.
Basketball
Greece

The NBA has increased the value of its rights in Greece via a two-season renewal with pay-television broadcaster Cosmote this week.
Basketball
Taiwan

The NBA has increased its annual media-rights value in Taiwan via a new agreement with Videoland, which has subsequently sublicensed rights to Eleven Sports.

Basketball
Poland

The NBA’s blockbuster deal with e-commerce firm Rakuten in Japan will soon be followed by new deals in Spain with Telefónica and Poland with NC Plus, TV Sports Markets understands.

Basketball
Indonesia

Indonesian media group Elang Mahkota Teknologi (EMTK) has acquired exclusive NBA media rights in the country.
American Football

In the latest interactive monthly data report, TV Sports Markets analyses media-rights in the US major leagues: MLB, the NBA, the NFL and the NHL
American Football

In the latest interactive monthly data report, TV Sports Markets analyses media-rights in the US major leagues: MLB, the NBA, the NFL and the NHL
Football
Sub-Saharan Africa

Canal Plus Afrique has agreed a direct deal for rights to the 2018 Fifa World Cup, staving off the challenge of rival StarTimes.
Basketball
Global

In the second interactive monthly data report, TV Sports Markets analyses the media-rights landscape of the top basketball leagues
Basketball
China

Two recent deals with the National Basketball Association have fulfilled different needs for Eleven Sports Network in Singapore and Taiwan.
Basketball
France

BeIN Media Group increased its fee for National Basketball Association media rights in France by about 23 per cent ahead of the new season.
Basketball
Italy

Sky Italia has strengthened its grip on the NBA in Italy by becoming the league’s sole media partner in its new two-season deal, and has done so without paying an increased rights fee.

Basketball
France

National Basketball Association media rights soared in value in Hong Kong by more than 500 per cent this week as LeSports displaced incumbent rights-holder PCCW.

Basketball
Sub-Saharan Africa

The National Basketball Association has more than doubled the value of its media rights in sub-Saharan Africa after securing an exclusive deal with start-up pay-television operator Kwesé TV.

Basketball
Turkey

The Saran Media agency’s barter deal with Turkish commercial broadcaster TV8 for National Basketball Association rights demonstrates how local interest in the NBA has waned over the last two years.