National Football League (NFL)

Digital sports media company Perform Group has agreed a deal with the NFL to commercialise the American football league’s digital assets in Australia for the 2016-17 season.

African telco Econet has continued to spend its billion-dollar sports-rights acquisition budget in recent weeks, buying Formula One, National Football League and Brazilian football rights.

Pay-television broadcaster Fox Sports Latin America has extended a rights deal for the NFL American football league.

American football league the NFL has signed a multi-year extension to its partnership with social media platform Snapchat.

American football league the NFL has brokered a deal for PlayStation Vue, the internet television service owned and operated by consumer electronics firm Sony, to carry its NFL Network cable-television channel and NFL RedZone game-day service.

Telecommunications firm Econet Media has agreed a deal for its Kwesé Sports pay-television startup to become the exclusive linear television broadcaster of content from American football league the NFL in a number of countries across sub-Saharan Africa.

Pay-television broadcaster ESPN International has agreed a four-season extension to its rights deal with the NFL American football league in Spanish-speaking Latin America.

Social media company Twitter is seeking up to $8m (€7.2m) for advertising packages as part of its live streaming of games from the upcoming season of American football league the NFL, according to the Digiday.com website.

US pay-television provider Dish Network has dropped carriage of the National Football League’s NFL Network cable-television channel and NFL Red Zone game-day service.

Twitter’s “great global reach” helped the social media giant to become the NFL’s international streaming partner, the American football league told TV Sports Markets.

The Tampa Bay Buccaneers NFL American football franchise has entered into a multi-year local rights partnership with WOFL-TV/Fox 35, a regional television channel operated by media company 21st Century Fox.

Social media website Facebook is set to bid for the online streaming rights to the NFL American football league’s Thursday Night Football package, according to Variety.

John Manning, research analyst for SportBusiness Intelligence, looks at television audiences for Super Bowl 50

Increasing the value of its Thursday Night Football rights while dividing content once more illustrates the sheer power of the National Football League.

Start-up pay-television operator Kwese TV is the latest company set to challenge SuperSport in the sub-Saharan market, and its Kwese Sports channel is already battling the dominant sports broadcaster head-on for rights outside South Africa.

American football league the NFL has struck new two-season deals for its Thursday Night Football rights package, continuing its partnership with CBS while also adding rival US network NBC as a partner as it seeks a digital contract for what it says will be a “unique tri-cast” model.