National Football League (NFL)
NFL eyes further brand boost with ProSiebenSat.1 FTA renewal in DACH
A new day for Fox as it bets big on Thursday Night Football
Fox’s acquisition of broadcast rights to the NFL’s Thursday Night Football package is the first step in the US media group’s rebuilding project after many of its assets were sold to Disney.
NFL renews German deals early, increasing revenue almost 70%
The NFL has increased the value of its free-to-air deal in Germany with ProSiebenSat.1 by about 20 per cent, and looks set to double the value of its pay-television deal with DAZN.
NFL digital rights value grows in China as Tencent gets exclusivity
The NFL secured a solid increase in the annual value of its digital rights in China from an exclusive deal with online streaming platform Tencent.
Bell commits to NFL despite Super Bowl advertising cull
Canadian telco Bell has completed its set of exclusive linear NFL rights after picking up its one missing set of games, on Thursday nights, from rival telco Rogers.
Perform becomes NFL partner in its third major international deal
Simon Denyer, chief executive, Perform Group
Amazon to test sport fit with Thursday Night Football deal
Bundesliga earns big increase as Sport 24 fortifies rights portfolio
Germany’s Bundesliga more than doubled the value of its in-flight and in-ship rights in a renewal with IMG this month.
Media rights in US Major leagues and college sport, 2016/17
FREE | Media rights in US Major leagues and college sport, 2016/17
Econet continues to grow sports portfolio in sub-Saharan Africa
African telco Econet has continued to spend its billion-dollar sports-rights acquisition budget in recent weeks, buying Formula One, National Football League and Brazilian football rights.
Global reach helps Twitter win NFL streaming rights
Twitter’s “great global reach” helped the social media giant to become the NFL’s international streaming partner, the American football league told TV Sports Markets.
Watching Brief (Vol.119) Special Focus: American Football – Super Bowl
John Manning, research analyst for SportBusiness Intelligence, looks at television audiences for Super Bowl 50
Thursday Night Football again brings gains for NFL
Increasing the value of its Thursday Night Football rights while dividing content once more illustrates the sheer power of the National Football League.
Econet to take on SuperSport with aggressive strategy
Start-up pay-television operator Kwese TV is the latest company set to challenge SuperSport in the sub-Saharan market, and its Kwese Sports channel is already battling the dominant sports broadcaster head-on for rights outside South Africa.
Mixed results so far as NFL rolls out across Europe
The National Football League has endured mixed fortunes in its early deals in Europe, earning increases in Germany and France but seeing the value of its rights fall in the Netherlands.
Sky adds NFL games as BBC picks up marquee matches
Fewer NFL American football matches will be shown free-to-air in the UK in the 2015 season, but the league has secured deals which it believes will still reach a wide audience.
NFL testing the waters in online deal with Yahoo
The NFL’s deal with Yahoo for the 2015 International Series game earlier this month was driven by a desire to test the online waters.
MP & Silva wins ‘fierce’ agency tussle for NFL rights across Europe
MP & Silva’s deal to distribute National Football League rights in Europe is a “landmark” deal for the agency, according to senior vice president Daniel Cohen.
Daniel Cohen, senior vice president Americas, MP & Silva
Interview with Daniel Cohen, senior vice president, the Americas, at MP & Silva on the agency’s new NFL deal.
Watching Brief (Vol.96) Special Focus: American Football
Mike Kiernan, analyst for SportBusiness Intelligence, looks at television audiences for Super Bowl XLIX