National Football League (NFL)

Latest Features

The NFL renewed its free-to-air deal in DACH with German media group ProSiebenSat.1 without going to market as it looks to grow further in the region, having been impressed with the broadcaster’s ability to build the league’s brand and audience.
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Fox’s acquisition of broadcast rights to the NFL’s Thursday Night Football package is the first step in the US media group’s rebuilding project after many of its assets were sold to Disney.

The NFL has increased the value of its free-to-air deal in Germany with ProSiebenSat.1 by about 20 per cent, and looks set to double the value of its pay-television deal with DAZN.

The NFL secured a solid increase in the annual value of its digital rights in China from an exclusive deal with online streaming platform Tencent.

Canadian telco Bell has completed its set of exclusive linear NFL rights after picking up its one missing set of games, on Thursday nights, from rival telco Rogers.

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Facebook Watch-oriented deal continues tie between the most popular US pro sports league and the world's largest social media portal
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Strong start to 2019 also extends to digital and social media, and merchandise sales
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American cinema chain AMC Theatres has announced it will air select out-of-market Sunday NFL games at a number of participating venues across the United States this season
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Strong ratings performance for 2019 opening game gives NFL momentum heading into first full weekend of play

Features

Perform’s expertise in digital content was key to winning NFL distribution rights in this month’s deal.

Interview with Simon Denyer, Perform Group chief executive, on the agency’s deal to market NFL rights outside Europe and the US.

Digital rights to Thursday Night Football will again be a test bed for the NFL and a new entrant in 2017, after Amazon acquired the package won by Twitter last year.

Germany’s Bundesliga more than doubled the value of its in-flight and in-ship rights in a renewal with IMG this month.

In the latest interactive monthly data report, TV Sports Markets analyses media-rights in the US major leagues: MLB, the NBA, the NFL and the NHL

In the latest interactive monthly data report, TV Sports Markets analyses media-rights in the US major leagues: MLB, the NBA, the NFL and the NHL

African telco Econet has continued to spend its billion-dollar sports-rights acquisition budget in recent weeks, buying Formula One, National Football League and Brazilian football rights.

Twitter’s “great global reach” helped the social media giant to become the NFL’s international streaming partner, the American football league told TV Sports Markets.

John Manning, research analyst for SportBusiness Intelligence, looks at television audiences for Super Bowl 50

USA

Increasing the value of its Thursday Night Football rights while dividing content once more illustrates the sheer power of the National Football League.

Start-up pay-television operator Kwese TV is the latest company set to challenge SuperSport in the sub-Saharan market, and its Kwese Sports channel is already battling the dominant sports broadcaster head-on for rights outside South Africa.

The National Football League has endured mixed fortunes in its early deals in Europe, earning increases in Germany and France but seeing the value of its rights fall in the Netherlands.

Fewer NFL American football matches will be shown free-to-air in the UK in the 2015 season, but the league has secured deals which it believes will still reach a wide audience.

The NFL’s deal with Yahoo for the 2015 International Series game earlier this month was driven by a desire to test the online waters.

MP & Silva’s deal to distribute National Football League rights in Europe is a “landmark” deal for the agency, according to senior vice president Daniel Cohen.

Interview with Daniel Cohen, senior vice president, the Americas, at MP & Silva on the agency’s new NFL deal.

Mike Kiernan, analyst for SportBusiness Intelligence, looks at television audiences for Super Bowl XLIX