new world tv

In the last three to four years, the sports media industry in sub-Saharan Africa has seen an influx of new players who are challenging established operators and entrenched myths about how business works in the region.

The Confederation of African Football completed a series of deals before Christmas which have put its precarious finances back on an even keel after several difficult years following the cancellation of its $1bn, 12-year contract with the Lagardère Sports agency.

Uefa and Fifa benefitted from the aggressive entry into the African sports-rights market of New World Television, the Togo-based pay-television operator, to enjoy strong uplifts for club competition and World Cup rights, respectively.

Sub-Saharan Africa has become the hottest sports-rights market in the world, but that dynamism could be brought to an abrupt halt if the proposed merger between France’s Canal Plus and South Africa’s MultiChoice goes ahead.

New World TV, the Togo-based satellite broadcaster, has acquired German club football rights in 22 countries across sub-Saharan Africa in a three-year, non-exclusive deal

New World TV, the Togo-based satellite broadcaster that holds free-to-air and pay-television rights to the 2022 Fifa World Cup in French-speaking sub-Saharan Africa, has claimed it has suffered a series…

Senegalese media group E-Media has filed an appeal with the competition commission of the West African Economic and Monetary Union (UEMOA) over the award of 2022 Fifa World Cup rights in Senegal

Brazilian agency LiveMode has brokered an agreement on behalf of Fifa for matches from this year’s World Cup to be broadcast on streamer and digital influencer Casimiro’s various platforms in Brazil.