SportBusiness Media this week talked to LaLiga’s executive director, Óscar Mayo Pardo, about why Ocho Sport Advisors was chosen to form a joint venture to transform LaLiga’s global media rights strategy, and how it will work.

Peak, the newly created JV between Spain’s LaLiga and Simon Denyer’s Ocho Sport Advisory company, will consider aggregating LaLiga rights with those of other football leagues, as part of a planned transformation of the Spanish league’s future media rights strategy.