Italian public-service broadcaster Rai has bounced back from losing out on rights to this summer’s Fifa World Cup by agreeing three important football deals.
Pay-television operator Sky Italia believes its acquisition of exclusive rights to motor racing’s Formula One world championship can expand its subscriber base, which has been stuck at 4.7m to 4.8m for more than five years.
Italian public-service broadcaster Rai is understood to be close to a sublicensing deal with Discovery Communications to acquire rights to the 2018 and 2020 Olympic Games.
Italy’s third-tier professional football league, Lega Pro, is heading for a substantial increase in the value of its domestic media rights after holding its first formal tender processes for both national and local broadcast rights.
Joseph Rivers, research analyst for SportBusiness Intelligence, examines television audiences in selected European markets for the 2016 Paralympic Games.
David Svenson, research analyst for SportBusiness Intelligence, examines television audiences in selected European markets for the 2016 Olympic Games.
The MP & Silva agency is thought to have paid an increase of just under 35 per cent to renew its global rights deal with Italy’s top men’s volleyball league, Lega Pallavolo Serie A.
Sky Italia’s deal for International Basketball Federation (Fiba) national team rights this month is part of a broader plan to help revive the fortunes of the sport in Italy.
Sky Italia’s investment in this summer’s two major football tournaments – Euro 2016 and the Copa América Centenario – came as a surprise as the broadcaster had said it has abandoned its strategy of acquiring rights to major events. It does not, however, represent a U-turn – the deals were last-minute, opportunistic acquisitions.
Italy’s top basketball league, Lega Basket Serie A, is satisfied with the outcome of its recent domes-tic rights negotiations, even though total fees remain well below the level of five years ago.
Italian state broadcaster Rai is the strong favourite to land the rights for Euro 2016, which were put out to tender this week, and is expected to do so at a substantial discount.
Mike Kiernan, analyst for SportBusiness Intelligence, reviews the most-watched events of 2014 in France, Germany, Italy and Spain.