Rai (Italy)

Latest Features

Pay-television broadcaster Sky Italia has paid a 50-per-cent uplift to agree a three-year extension of its rights to ATP Masters 1000 events and the end-of-season ATP Finals.

Italian public broadcaster Rai acquired the exclusive rights to the 2019 Rugby World Cup in Japan at a two-thirds reduction in value from the previous edition after a long stand-off between the company’s internal departments.

Sky Italia is taking a calculated gamble in agreeing a two-year sublicensing deal with Mediaset for Uefa Champions League rights. Sky’s legal dispute with Italian public-service broadcaster Rai over the latter's option to renew the rights has not yet been resolved. If Rai eventually wins, it could sue Sky for damages.

In rejecting IMG’s damages claim for nearly €60m ($67.2m) in April, Lega Serie A has presented the agency with a dilemma. Taking the league to court could be expensive with no guarantee of success. And there are issues of reputation and positioning in the market.

Mediaset ‘at the window’ for Champions League as Rai-Sky renewal talks stall Broadcaster is thought to have offered uplift on Rai’s €40m per season Refi

Lega Basket Serie A, the governing body of the top-tier of Italian domestic basketball, has completed its domestic media-rights sales process after agreeing a two-season renewal for its free-to-air rights…

An embargo on Serie A highlights aired by Italian public broadcaster Rai looks set to be dropped as the league returns to action this weekend

The final of Italian football’s Coppa Italia on Wednesday evening was watched by an average of 10.2 million viewers on Rai, the Italian public-service broadcaster.

The return of Italian football following a break of over three months generated record viewing figures for Italian public broadcaster Rai, which aired the second legs of both Coppa Italia semi-finals over…

Features

Italy remains the only one of Europe’s big five television markets where Fifa has yet to sell the rights to the 2022 World Cup, but world football’s governing body is understood to be in no hurry to come to market and there are several reasons why it makes sense to wait.

Italian state broadcaster Rai acquired extensive free-to-air television highlights and radio rights to the country’s second football division, Lega B, for the next three seasons, 2018-19 to 2020-21, i…

Pay-television platform Sky Italia and Perform Group’s OTT service DAZN will probably both be happy with the outcome of an intense period of rights negotiations in Italy.

Italian public-service broadcaster Rai has bounced back from losing out on rights to this summer’s Fifa World Cup by agreeing three important football deals.

Pay-television operator Sky Italia believes its acquisition of exclusive rights to motor racing’s Formula One world championship can expand its subscriber base, which has been stuck at 4.7m to 4.8m for more than five years.

Italian public-service broadcaster Rai is understood to be close to a sublicensing deal with Discovery Communications to acquire rights to the 2018 and 2020 Olympic Games.

Italy’s third-tier professional football league, Lega Pro, is heading for a substantial increase in the value of its domestic media rights after holding its first formal tender processes for both national and local broadcast rights.

Italian public-service broadcaster Rai and sports broadcaster Eurosport have renewed their deals for the Giro d’Italia, but the shorter domestic contract length and dramatic fee increase in both deals illustrates a more aggressive approach from commercial rights-holder RCS Sport.

Mike Kiernan reviews television audiences across the big five markets for the recently concluded Formula One World Championship

Joseph Rivers, research analyst for SportBusiness Intelligence, examines television audiences in selected European markets for the 2016 Paralympic Games.

David Svenson, research analyst for SportBusiness Intelligence, examines television audiences in selected European markets for the 2016 Olympic Games.

The MP & Silva agency is thought to have paid an increase of just under 35 per cent to renew its global rights deal with Italy’s top men’s volleyball league, Lega Pallavolo Serie A.

Sky Italia’s deal for International Basketball Federation (Fiba) national team rights this month is part of a broader plan to help revive the fortunes of the sport in Italy.

Sky Italia’s investment in this summer’s two major football tournaments – Euro 2016 and the Copa América Centenario – came as a surprise as the broadcaster had said it has abandoned its strategy of acquiring rights to major events. It does not, however, represent a U-turn – the deals were last-minute, opportunistic acquisitions.

Italy’s top basketball league, Lega Basket Serie A, is satisfied with the outcome of its recent domes-tic rights negotiations, even though total fees remain well below the level of five years ago.

Italian state broadcaster Rai is the strong favourite to land the rights for Euro 2016, which were put out to tender this week, and is expected to do so at a substantial discount.

Mike Kiernan, analyst for SportBusiness Intelligence, reviews the most-watched events of 2014 in France, Germany, Italy and Spain.

Italy’s Serie A agreed deals covering free-to-air highlights, internet and mobile highlights and clip rights for the next rights cycle, from 2015-16 to 2017-18, in deals agreed just before Christmas.

Mike Kiernan, Analyst for SportBusiness Intelligence, looks at audiences in key European markets for the 2014 Tour de France