Rakuten

The NBA's media rights value in Japan will drop slightly under a previously-unannounced extension with Rakuten.

Japanese e-commerce firm Rakuten has launched a new streaming service to showcase its coverage of the NBA basketball league in the country

Japanese ecommerce and internet company Rakuten launched a global live streaming and video on demand sports platform on Tuesday that will have the J1 League, the top tier of domestic club football, as…