SailGP
SailGP eyes broadcast growth with raft of deals
SailGP has announced new, or extended, broadcast rights deals across Australia, Brazil, Germany and New Zealand ahead of a 2025 season which it expects to provide “significant further growth” in terms of its audience reach.
SailGP brings WSG on board to develop Women’s Pathway commercial programme
Women’s Sports Group (WSG) has been hired by SailGP to provide advisory services on commercial deals for the sailing league as it looks to develop its ‘Women’s Pathway’ project.
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SailGP to stream event live on TikTok with dedicated feed
SailGP, the annual sailing series, is to stream its first event live on TikTok this weekend, as it continues to push the boundaries on production and bringing its content to new audiences
SailGP, T-Mobile step up 5G offering to enhance TV broadcast
T-Mobile, the German global mobile communications company, has expanded its partnership with SailGP just one year into their commercial relationship in a bid to further enhance the sailing series' at-home…
CBS renews SailGP deal, ups coverage plans after strong 2022
The SailGP series is to get broader television exposure in the United States in Season 4 following a new rights deal agreed with CBS Sports today (Thursday)
ITV lands SailGP rights, WBD secures exclusivity in New Zealand
UK commercial broadcaster ITV has acquired free-to-air rights to the upcoming SailGP season, while Warner Bros. Discovery has agreed a deal to exclusively cover the sailing series in New Zealand
Canal Plus agrees new long-term SailGP rights deal
French pay-television broadcaster Canal Plus has renewed a rights agreement with the SailGP sailing series.
The new five-year deal will run until 2028, according to L’Équipe.
IMG retains SailGP remit
SailGP has today (Thursday) announced a 'multi-year' renewal with IMG to continue as the racing league’s global agency of record.
Gracey swaps W Series for SailGP broadcast role
Global sailing championship SailGP has recruited Tom Gracey to the new position of global head of broadcast and media partnerships
Seven to broadcast SailGP’s Sydney event
Australian commercial broadcaster Seven Network has secured free-to-air rights for the Sail Grand Prix event in Sydney on February 18 and 19
SNTV’s Story10 retains SailGP video content remit
Story10, an arm of the SNTV sports video news agency, has been re-appointed by SailGP, the annual global sailing series
Foxtel renews SailGP rights in Australia
Australian pay-television broadcaster Foxtel has renewed its rights to the SailGP global sailing series
IMG facilitates new SailGP broadcast deals, Lawton on board as chief content officer
The SailGP global racing league has topped up its broadcast distribution in a host of rights deals negotiated by the IMG agency
SailGP to debut second-screen data platform at Sydney event
SailGP has launched a new second-screen platform which will provide fans with data from the hydrofoiling F50 catamarans that feature in the global racing league
Coutts: Pandemic a lesson in thinking outside the box for SailGP
The impact of Covid-19 forced SailGP to “think outside the box” in terms of handling aspects of the team sailing competition remotely in order to trim costs and operate in a more sustainable fashion, chi…
SailGP agrees SNTV news distribution deal
SNTV, the sports video news agency that is a joint venture between IMG and the Associated Press, has secured a deal with SailGP to distribute its race highlights, pre- and post-race reaction and other…
SailGP builds on-board conversations into broadcast coverage with Acronis tie-up
The SailGP sailing series has teamed up with cyber protection firm Acronis to launch a new technology solution to enhance the broadcast experience for viewers
SailGP media rights distributed in 146 territories
Broadcast rights to the 2020 SailGP season have been distributed in 146 territories as the fledgling sailing series looks to expand its global audience