SailGP

Sailing
Sponsorship & Marketing

Women’s Sports Group (WSG) has been hired by SailGP to provide advisory services on commercial deals for the sailing league as it looks to develop its ‘Women’s Pathway’ project. Ann
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Fan Engagement

SailGP, the annual sailing series, is to stream its first event live on TikTok this weekend, as it continues to push the boundaries on production and bringing its content to new audiences
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Media

T-Mobile, the German global mobile communications company, has expanded its partnership with SailGP just one year into their commercial relationship in a bid to further enhance the sailing series' at-home…
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Media

The SailGP series is to get broader television exposure in the United States in Season 4 following a new rights deal agreed with CBS Sports today (Thursday)
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Media

UK commercial broadcaster ITV has acquired free-to-air rights to the upcoming SailGP season, while Warner Bros. Discovery has agreed a deal to exclusively cover the sailing series in New Zealand
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Media

French pay-television broadcaster Canal Plus has renewed a rights agreement with the SailGP sailing series. The new five-year deal will run until 2028, according to L’Équipe.
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Media

SailGP has today (Thursday) announced a 'multi-year' renewal with IMG to continue as the racing league’s global agency of record.
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Industry Moves

Global sailing championship SailGP has recruited Tom Gracey to the new position of global head of broadcast and media partnerships
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Media

Australian commercial broadcaster Seven Network has secured free-to-air rights for the Sail Grand Prix event in Sydney on February 18 and 19
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Fan Engagement

Story10, an arm of the SNTV sports video news agency, has been re-appointed by SailGP, the annual global sailing series
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Media

Australian pay-television broadcaster Foxtel has renewed its rights to the SailGP global sailing series
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Host Broadcast & Production

The SailGP global racing league has topped up its broadcast distribution in a host of rights deals negotiated by the IMG agency
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Data

SailGP has launched a new second-screen platform which will provide fans with data from the hydrofoiling F50 catamarans that feature in the global racing league
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Events

The impact of Covid-19 forced SailGP to “think outside the box” in terms of handling aspects of the team sailing competition remotely in order to trim costs and operate in a more sustainable fashion, chi…
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SNTV, the sports video news agency that is a joint venture between IMG and the Associated Press, has secured a deal with SailGP to distribute its race highlights, pre- and post-race reaction and other…
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The SailGP sailing series has teamed up with cyber protection firm Acronis to launch a new technology solution to enhance the broadcast experience for viewers
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Broadcast rights to the 2020 SailGP season have been distributed in 146 territories as the fledgling sailing series looks to expand its global audience
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TV2, the government-owned free-to-air broadcaster in Denmark, has acquired rights to SailGP, as a home boat prepares to make its debut in the second season of the fledgling sailing series