Sponsorship & Marketing

Multi-club ownership (MCO) in women’s football is a necessity to growing the overall quality of the game and, eventually, commercial revenues, according to two leading protagonists.

Formula 1 has seen its annual revenue grow to $3.22bn (€2.97bn), with the impact of its new Las Vegas Grand Prix particularly impacting its fourth quarter results as operating income rose by 164 per cent year-on-year.

TKO Group Holdings, the Endeavor-owned public company created by the merger of Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE), has reported revenue for the 2023 financial…

Premier Padel has announced a wide-ranging deal with Red Bull covering sponsorship, production and media services

Current and former members of the Canada Soccer board have been hit with a C$40m ($29.6m/€27.4m) lawsuit over approving the 2018 award of a long-term media and sponsorship rights contract to Canada Soccer Business.

South Africa Rugby is to establish a commercial vehicle to manage its media and sponsorship rights after striking an agreement with Ackerley Sports Group (ASG), a new unit of the US investment firm

The importance of sponsors to women’s football and with it the comparative absence of broadcast money has been laid bare for all to see in a new report analysing the finances of the game’s leading clu…

The World Surf League (WSL) has announced a broadcast deal with ESPN that will put all 10 of the Championship Tour events in 2024 on ESPN+, as well as several new sponsors

Uefa has decided to sell global commercial rights to the Uefa Women’s Champions League over a five-year cycle, from 2025-26 to 2029-30, with sponsorship rights to women’s national team events over the…

The International Olympic Committee (IOC) has significantly loosened its restrictions around athletes' use of social media during the Olympic Games following discussions with media rights-holders, albeit…

Wow, the streaming platform of Sky Deutschland, is to give its name to the Virtual Bundesliga (VBL) under a new sponsorship agreement announced by the German Football League (DFL) this morning

Brazilian media group Globo has reclaimed rights to the Copa América after securing exclusivity in the country to next year’s tournament, while brewing giant AB InBev will sponsor the event through its Michelob Ultra brand.

The Football Association has appointed digital media executive James Gray as its new commercial director to replace Navin Singh who will soon take up a leading role with Six Nations Rugby

The German Football League (DFL) has been given the green light to re-enter talks with potential investors, after the smallest possible majority of Bundesliga and 2

The continued absence of a title sponsor and long-term broadcast partner has thrown a spotlight on the financial plight of UK Athletics (UKA), which was spared from bankruptcy by Nike frontloading a significant…

The purchase of 3.5 million new shares in Highlight Event and Entertainment (HLEE) has pushed the shareholding of Alexander Studhalter below 20 per cent, as Highlight seeks to minimise risks to the company posed by restrictions placed on the Swiss businessman by US authorities.

Endeavor, the company that owns the IMG agency, World Wrestling Entertainment and Ultimate Fighting Championship, has announced that it is exploring “strategic alternatives” for its publicly listed sto…

H.I.G. Capital, the international private equity and asset management firm, is looking to put the Sportfive agency up for sale, according to reports. Miami-based H.I.G