Sponsorship & Marketing

The Sportfive agency has been awarded global media and sponsorship rights to the next two editions of the African Games multi-sport event

The sport of ski mountaineering has landed a dramatic increase in exposure through a digital-led production and live streaming agreement with Eurovision Sport, the sports arm of the European Broadcasting…

Indian fantasy sports company Dream11 has become naming sponsor of all International Cricket Council 'pathway' tournament qualifying events in a deal running until April 2023

The Infront agency has acquired a stake in the Cape Town Marathon, through which it will market media rights and sponsorship packages for the race

Company officials still present highly optimistic view, point to efforts in emerging areas such as betting, NFTs, ticketing