Seven League
IMG Digital Trends Report pinpoints smart stadia, AI and women’s sports engagement
Improved monetisation and cost savings through smart stadiums, heightened use of generative AI by rights-holders and harnessing women’s sports properties’ underlying engagement are three of the main tre…
IMG retires Seven League name as part of sweeping rebrand
IMG has this morning unveiled sweeping changes to its branding at its inaugural IMG Summit event in Oxfordshire, UK, modernising its logo and retiring the Seven League brand entirely in an attempt to offer…
Gen Z loves football, but it’s a love that needs nurturing
Generation Z is glued to football on social platforms and is willing to pay for content, but cultivating their love for the sport will require much greater access and engagement.
Seven League Digital Trends Report predicts ‘generational change’
Digital agency Seven League has released its fifth annual Digital Trends in Sport report in which it claims the technology sector is undergoing its "greatest moment of transition seen for a generation"
Seven League recruits Singhvi as VP, digital
Seven League, the digital agency acquired by Endeavor last year, has recruited Sunil Singhvi to the role of vice-president, digital
Seven League hires Pinterest executive Ghai to digital commercial role
Seven League, the digital sports consultancy that now sits within IMG’s Media & Events division, has appointed Pinterest executive Bindi Ghai as vice-president, digital commercial, as the company continues t…
83 per cent of sports executives believe media rights have peaked
Sports media rights valuations have reached a “high water mark” according to 83 per cent of respondents in a new survey.