SN1

Lega Basket Serie A, the organising body for the top division of Italian basketball, has further extended its broadcast reach through various rights deals in European markets

SN1 Trading, the consultancy and media rights agency, will use the Content Arena platform to distribute its recently acquired international rights to the top tier of Italian domestic basketball

Lega Basket, the governing body of top tier Italian basketball, saw its domestic pay-television media-rights income growth slow considerably in the 2020-22 rights round, driven by a significantly less competitive market.