Content Arena facilitates Lega Basket deals in Balkans, Greece, Cyprus and Bulgaria

Lega Basket Serie A, the organising body for the top division of Italian basketball, has further extended its broadcast reach through various rights deals in European markets.

Under the deals, brokered through the Content Arena platform, Serie A and its associated competitions will be broadcast by pay-television broadcaster Sportklub in Bosnia and Herzegovina, Croatia, Montenegro, North Macedonia, Serbia and Slovakia.

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