Sri Lanka Cricket

Indian pay-television broadcaster Sony Pictures Networks has renewed its global Sri Lanka Cricket rights for four years, from April 2023 to March 2027, SportBusiness understands.

The Sri Lankan cricket board plans to launch a new T10 cricket franchise league, working with sports marketing firm TTen Global Sports

The Marron Media agency will be the exclusive international media rights sales agent for the Lanka Premier League for the second successive year

Alliance Advertising & Marketing, the media buying and advertising agency, has secured exclusive linear broadcast rights in the UK to Sri Lanka Cricket events until the end of the Future Tours Programme…