Uefa

Renewing Uefa Champions League rights has cemented SuperSport’s place as the leading pay-television sports broadcaster in sub-Saharan Africa for at least the next four years.

The value of Uefa Champions League and Europa League rights in Greece is set to fall in its new cycle despite rights being sold exclusively to pay-television broadcaster Cosmote last week.

BeIN Media Group has acquired Uefa Champions League rights in Turkey for a slightly reduced fee, meaning it will show both of the governing body’s club competitions from 2018-19 onward.

Pay-television broadcaster Astro is close to renewing its deal for Uefa national team rights in Malaysia, TV Sports Markets understands.

Saran Media is set to acquire rights to the Uefa Europa League in Turkey for a marginally smaller fee than the governing body’s allocation in the current cycle, TV Sports Markets understands.

Uefa is considering selling Champions League and Europa League rights in a new cycle exclusively to a pay-television broadcaster to maximise value in Greece.

Uefa completed the sale of Champions League and Europa League rights in the Balkans this week, increasing its media-rights income from the region by more than 20 per cent.

The IMG agency has agreed a deal with Uefa to exclusively sell and distribute the Indonesian rights to a host of upcoming national team tournaments organised by football’s European governing body.

Spanish public-service broadcaster TVE’s aggressive move to acquire all Spanish national team matches at the end of last month is evidence the country’s advertising market recovering from its 2013 low.

Uefa has increased the value of Europa League media rights in Scandinavia by about 45 per cent in deals with TV2 in Norway and Discovery Communications in Denmark and Sweden.

China’s Super Sports Media has moved to expand its portfolio of football content by acquiring rights to the Uefa Nations League, the national team tournament launched by the sport’s European governing body.

Uefa secured increases for various national-team media rights in recent deals covering France, Ireland and Romania.

The value of Uefa Europa League media rights will grow by about 24 per cent in Germany and 20 per cent in Austria when new deals kick in from 2018-19.

Uefa has almost trebled the value of its Champions League and Europa League media rights in the Middle East and North Africa, following a renewal with Qatar-based beIN Media Group.

Uefa has earned increases of at least 50 per cent in Finland and the Netherlands from recent sales of its national team rights.

Uefa last month recorded huge fee increases for its Champions League and Europa League media rights in Finland and Switzerland.