Uefa

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Nordic Entertainment (Nent) Group’s rivals paid big fees to seal crucial Uefa club competition rights, allowing European football’s governing body to more than double its media-rights income in the Nordics.

Incumbent Match TV overcame pressure from Russian internet players to retain rights to Uefa’s club competition for the 2021-24 cycle, albeit at a steep increase on its current outlay, SportBusiness Media understands.

Spanish telco Telefónica, which owns Movistar, has capitalised on a lack of competitive bids to acquire Uefa’s club rights in the 2021-24 cycle.

Uefa has more than doubled the value of its club competition media rights across five Balkan countries, awarding almost all rights to aggressive bidder Telekom Srbija, as the telco’s battle with rival United Media intensified.

Uefa secured a 40-per-cent headline increase on the value of its sub-Saharan Africa free-to-air European Championship package in a third successive deal with the TV Media Sport agency.

Uefa has commissioned German pay-television broadcaster Sky Deutschland to produce the crowd noise sound effects for this month’s Champions League and Europa League ‘Final 8’ tournaments. W
USA

CBS Sports secured its additional English-language rights to the Uefa Champions League in the United States at a discounted rate, SportBusiness understands.

Uefa, European football’s governing body, issued a request for proposals today (Monday) for anti-piracy services to protect its main competitions.
USA

CBS has picked up the English-language rights to the Uefa Champions League in the United States two years early after current rights-holder Turner Sports called time on its deal

Features

Uefa has increased the value of its lower-tier club competition media rights in Germany by over 40 per cent through commercial broadcaster RTL’s acquisition of exclusive, multi-platform rights to the Europa League and newly created Europa Conference League.

Uefa has continued its success in the DACH region by more than doubling the value of its club competition rights in Austria and significantly increasing them in Switzerland.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in the Middle East and Africa.

Uefa’s Europa League revenue in France will fall in the 2021-24 cycle given limited interest in the property in the wake of the fierce contest for rights to the top-tier Champions League.

Uefa has increased the value of Champions League rights in Germany by nearly 70 per cent in the 2021-24 cycle, driven by an intense broadcaster battle in which DAZN ousted Sky Deutschland and Amazon made another foray into premium football.

TF1 and M6’s joint acquisition of Euro 2020 free-to-air rights was struck at a similar per-match fee as the one they paid for the last comparable edition of the tournament, in 2012.

There are two truisms in the sale of sports media rights which at first glance appear difficult to reconcile. One is that every market has a unique set of characteristics and the value earned is contingent upon those characteristics at the moment the rights are sold. The other is that the early deals in a market-by-market sales cycle create a psychological benchmark which affects how sales in the following markets play out.

Mediapro’s accusation of impropriety in the Uefa Champions League tender process in France has cast a cloud over a record rights-fee outcome for Uefa in the country. But the agency’s threat to take Uefa to court may not be credible, industry experts told SportBusiness Media.
USA

Competition to create effective digital offerings in the US drove a hike in value for Uefa’s club competitions for the 2021-22 to 2023-24 cycle. CBS overcame strong opposition to surprise the market in acquiring English-language rights, while Univision renewed its high-performing Spanish-language rights.

BT’s huge outlay for Uefa club competition rights in the 2021-24 cycle was driven by the UK telco's need to retain a viable sports broadcasting proposition.

Uefa, European football’s governing body, could be on the verge of a sharp downturn in Champions League media-rights revenues for the 2021-24 cycle, with specific factors in the key UK and France markets exacerbating a broader price correction already anticipated for similar high-profile properties.

Uefa is close to completing a record-breaking deal for rights to the 2024 European Championship with Deutsche Telekom, in what would be the largest fee ever received by Uefa for European Championship rights in a single market.

At stake is the future funding of elite sport through the sale of media rights.

The BBC has paid around ten-times more for the UK rights to the 2021 Uefa Women’s Euro than commercial broadcaster Channel 4 paid for the 2017 tournament, SportBusiness Media understands.

Indonesian media company Elang Mahkota Teknologi (Emtek) has agreed a two-season deal with Uefa for Champions League and Europa League rights, which became available after the collapse of the rights-holder’s deal with the Futbal Momentum Asia agency.

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Pan-African pay-television broadcaster StarTimes paid a cut-price sum to acquire rights to a host of Uefa national-team events following the demise of rival broadcaster Kwesé TV’s pay-television arm, SportBusiness Media understands.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in Latin America.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in Latin America.