Uefa

Uefa’s latest deal for its national team rights in Austria is evidence of a change in strategy for sales in Europe from 2018-19, as European football’s governing body attempts to meet its targets for both revenue and exposure.

New inventory and strong broadcaster competition has seen the value of Uefa’s package of national team rights increase markedly in Scandinavia.

Uefa increased the value of the women’s European Championship tournament hugely in a deal with France Télévisions last month.

IMG this month added a second Sport 24 in-flight channel to its offering following its deal for Euro 2016, for which it paid considerably more than Euro 2012.

Romania’s public-service broadcaster TVR and general entertainment channel Antena 1 failed in a last-gasp attempt to block a deal by commercial broadcaster Pro TV for free-to-air rights to 23 Euro 2016 matches.

John Manning, research analyst for SportBusiness Intelligence examines television audiences in selected European markets for the 2015-16 Uefa Champions League.

BeIN Media Group has begun legal action against various platforms and channels in the Middle East and North Africa, notably telco Ooredoo, for infringement of its exclusive Uefa Euro 2016 rights in the region.

German commercial broadcaster RTL significantly increased the value of national team football rights in the country in a deal with Uefa last month.

Last-minute Euro 2016 free-to-air sales have continued in sub-Saharan Africa, with deals secured in the key markets of Kenya and South Africa.

Uefa’s much-reduced deal for Euro 2016 rights in Spain reflects an advertising market yet to recover from the financial crash of the late 2000s.

RTP has recouped about 30 per cent of its investment in Euro 2016 media rights by sublicensing a package of rights to pay-television broadcaster Sport TV.

South African public-service broadcaster the SABC has acquired rights for the Uefa Euro 2016 national football team tournament.

Polish public-service broadcaster TVP has acquired a share of Euro 2016 rights from Polsat in what local experts believe is an excellent deal for the latter.

Portuguese pay-television broadcaster Sport TV has acquired rights for the Uefa Euro 2016 national football team tournament.

Free-to-air sales in sub-Saharan Africa for the Euro 2016 tournament are well underway, with the CAA Eleven and TV Media Sport agencies enjoying some success in their respective territories.

Uefa will secure an increase of just over 30 per cent in the value of media rights to the Euro 2016 tournament compared to Euro 2012, according to research by TV Sports Markets.

Greek public-service broadcaster ERT’s acquisition of two blue-chip properties is a sign it may slowly be recovering after its short-lived closure almost two years ago.

Chinese sports marketing company Shankai Sports is expected to make a substantial profit on the streaming rights to Uefa properties it acquired last year.