Ultimate Fighting Championship (UFC)
UFC investment in China begins to pay off with Migu deal
The Ultimate Fighting Championship has secured a strong increase in the value of its media rights in China thanks to heavy investment on its presence in the market.
UFC strikes multi-year agreement with TikTok
The Ultimate Fighting Championship has struck a multi-year agreement with popular short-form video sharing platform TikTok in which the mixed martial arts property will materially expand its social media…
Eleven retains grip on UFC rights in Belgium
Subscription broadcaster Eleven has retained rights to mixed martial arts’ Ultimate Fighting Championship in a ‘multi-year’ agreement.
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RMC Sport renews UFC commitment following lifting of broadcast ban
RMC Sport, the French subscription broadcaster owned by telco Altice, has signed a new rights deal for mixed martial arts’ Ultimate Fighting Championship in the wake of the lifting of the MMA broadcast b…
Abu Dhabi Media launches specialist combat channel
Pay-television broadcaster Abu Dhabi Media has launched a specialist combat sports channel, Abu Dhabi Fight, which is exclusively available via telco Etisalat
IMG Arena’s UFC Event Centre debuts on Rush Street betting sites
Rush Street Interactive, the US-based betting and online casino company, has incorporated the UFC Event Centre, the UFC’s first-ever live betting data product, into its offering in a tie-up with IMG A…
UFC, Snapchat agree ‘multi-year’ extension of global content deal
Mixed martial arts promotion UFC has agreed a “multi-year” extension of its global content agreement with social-media platform Snapchat.
Promoters await CSA ruling on French MMA broadcasts
Mixed martial arts promotions are awaiting a fresh ruling from French media regulator the Conseil supérieur de l'audiovisuel (CSA) after Bellator was forced to resort to live streaming its highly-awaited …
Nent adds UFC rights to Icelandic offering
Nordic Entertainment (Nent) Group has acquired rights to the Ultimate Fighting Championship, the Endeavor-owned mixed martial arts promotion, in Iceland
UFC launches Fight Pass in Japan
Ultimate Fighting Championship has launched its direct-to-consumer OTT service UFC Fight Pass in Japan.
The service offers an interface and event commentary in Japanese, and localised content
TV3 lands UFC rights in Baltic markets
Baltic media group TV3 has agreed an exclusive, multi-year rights deal with the Ultimate Fighting Championship to provide coverage of the mixed martial arts promotion in Lithuania, Latvia and Estonia
UFC seeks PPV uplift from Facebook, Tricolor secures UFC TV carriage
Mixed martial arts promotion the Ultimate Fighting Championship has agreed a fresh content agreement with social media platform Facebook designed to showcase its pay-per-view broadcasts
Nent extends UFC rights in Nordic territories
Media company Nordic Entertainment (Nent) Group has agreed a multi-year extension to its rights deal with the Ultimate Fighting Championship, the Endeavor-owned mixed martial arts promotion
Sony Pictures Networks India extends UFC rights
Pay-television broadcaster Sony Pictures Networks India has extended an exclusive rights deal for coverage of the Ultimate Fighting Championship mixed martial arts series
Abu Dhabi Media launches UFC Arabia to exploit exclusive rights
Abu Dhabi Media will exploit its exclusive Ultimate Fighting Championship media rights via a new OTT platform dedicated specifically to broadcasting fights across 21 territories in the Middle East and…
UFC signs partnership deal with Weibo
Mixed martial arts promotion the Ultimate Fighting Championship has agreed a partnership with Chinese social media platform Weibo
UFC strikes multi-year rights deal with Abu Dhabi Media
Pay-television broadcaster Abu Dhabi Media has acquired exclusive Ultimate Fighting Championship media rights in the Middle East and North Africa, with the state-run group to launch a localised OTT service…
UFC makes Toutiao latest Chinese content partner
Mixed martial arts promotion the Ultimate Fighting Championship has signed its latest content partnership in China through a deal with content discovery platform Toutiao