Ultimate Fighting Championship (UFC)

Latest Features

The value of Ultimate Fighting Championship rights has fallen in the Philippines, but local sources say the result is still a good one for the promotion and its owner, IMG, given current market dynamics

Bellator MMA has been waiting years for a consistent broadcast deal in the UK and Ireland. Now two have arrived at once

The Ultimate Fighting Championship has secured a good increase for its media rights across Australia and New Zealand, in a new five-year deal with ESPN

The expected collapse of Eleven Sports’ UK business has pushed IMG back to square one in its bid to stir up competition in the country and ruined the best-laid plans of multiple mixed martial arts promotions.
USA

Doubling up with ESPN will earn the Ultimate Fighting Championship $300m (€258m) per year from media-rights sales from 2019 to 2023 – a good result given the absence of aggressive bidding from incumbent Fox.

The UFC has signed a content partnership with Chinese short-form video platform Qutoutiao

Japanese pay-television operator Wowow has reclaimed rights to the Ultimate Fighting Championship, seemingly replacing DAZN as the promotion’s broadcast partner in Japan.
USA

Conor McGregor's return to UFC this weekend is projected to spur a major revival of the company's fortunes.

Eleven Sports has acquired rights to the Ultimate Fighting Championship in the UK and Ireland from 2019.

Features

USA

The Ultimate Fighting Championship has completed the first of its US non-pay-per-view deals from 2019, selling exclusive rights to a package of 15 events to media group Disney

The Ultimate Fighting Championship’s new deal in Poland is aimed at elevating its brand in the country, which has long been dominated by local promotion KSW.

Fox Sports Africa has bolstered its European football content by acquiring rights to the English Football League and the Turkish Süper Lig across sub-Saharan Africa

The Ultimate Fighting Championship has earned an increase of about 38 per cent for rights to its second-tier Fight Night events in Australia, but has had to remove incumbent Fox Sports’ exclusivity in o…

The Ultimate Fighting Championship has turned the tide to earn a significant increase from its pan-regional pay-television rights deal with Fox Sports Asia.

The Ultimate Fighting Championship has begun a complete overhaul of its media rights in Latin America and Mexico, exiting its joint venture with Televisa in favour of a more traditional deal with former partner Fox Sports.

OSN’s acquisitions of rights to the Ultimate Fighting Championship, MotoGP and the Superbike World Championship represent a more aggressive strategy from the pay-television operator, but doesn’t herald the beginning of fierce competition for top-tier rights with beIN Media Group.

Greater free-to-air exposure and a deep understanding of Asian media-rights markets has helped One Championship create a “global duopoly” in mixed martial arts, according to its chairman Chatri Sityodtong.

TV Sports Markets understands the Telesport agency has acquired rights in Russia to four Olympic Games, the Ultimate Fighting Championship, and is currently in negotiations with Fifa for rights to the 2018 World Cup.

The Ultimate Fighting Championship is preparing to ditch pay-per-view as its main media-rights revenue stream in the US, as owners WME|IMG seek to increase the guaranteed revenue of July’s $3.775bn (€3.522bn) acquisition.

The Ultimate Fighting Championship is set to complete a new deal in the UK and Ireland with incumbent broadcaster BT Sport which will more than double its current media-rights income.

Negotiations between mixed martial arts promotion the Ultimate Fighting Championship and BT Sport over a renewal of their deal have stalled in recent weeks, leaving the door open to other broadcasters.

The Ultimate Fighting Championship bolstered its UFC Fight Pass OTT subscription service last month, maintaining its position as the world’s most content-rich combat channel.

The Chinese digital market’s seemingly never-ending growth boosted another property last month, as the Ultimate Fighting Championship agreed a lucrative deal with PPTV Sports.

The Ultimate Fighting Championship last month signed off its first English-language broadcast deal in sub-Saharan Africa, plugging a large gap in its global footprint.