Ultimate Fighting Championship (UFC)
Doubling up with ESPN will earn the Ultimate Fighting Championship $300m (€258m) per year from media-rights sales from 2019 to 2023 – a good result given the absence of aggressive bidding from incumbent Fox.
The Ultimate Fighting Championship has completed the first of its US non-pay-per-view deals from 2019, selling exclusive rights to a package of 15 events to media group Disney
The Ultimate Fighting Championship’s new deal in Poland is aimed at elevating its brand in the country, which has long been dominated by local promotion KSW.
Fox Sports Africa has bolstered its European football content by acquiring rights to the English Football League and the Turkish Süper Lig across sub-Saharan Africa
OSN’s acquisitions of rights to the Ultimate Fighting Championship, MotoGP and the Superbike World Championship represent a more aggressive strategy from the pay-television operator, but doesn’t herald the beginning of fierce competition for top-tier rights with beIN Media Group.
The Ultimate Fighting Championship is set to complete a new deal in the UK and Ireland with incumbent broadcaster BT Sport which will more than double its current media-rights income.
Negotiations between mixed martial arts promotion the Ultimate Fighting Championship and BT Sport over a renewal of their deal have stalled in recent weeks, leaving the door open to other broadcasters.
The Ultimate Fighting Championship bolstered its UFC Fight Pass OTT subscription service last month, maintaining its position as the world’s most content-rich combat channel.
The Chinese digital market’s seemingly never-ending growth boosted another property last month, as the Ultimate Fighting Championship agreed a lucrative deal with PPTV Sports.
The Ultimate Fighting Championship last month signed off its first English-language broadcast deal in sub-Saharan Africa, plugging a large gap in its global footprint.
A broadcast deal in Germany – which is close to being agreed – is an important staging post for mixed martial arts promoter Ultimate Fighting Championship in its assault on Europe.
David Allen, Ultimate Fighting Championship SVP and manager of EMEA, and James Elliott, content & distribution director EMEA
Interview with David Allen, Ultimate Fighting Championship SVP and manager of EMEA, and James Elliott, content & distribution director EMEA, on the promoter’s European distribution strategy.