Rigour Media’s 10-year deal for digital rights in China to World Snooker events marks the media group’s first significant move into streaming live sport.
Stronger ratings, new events and the offer of exclusivity helped World Snooker agree a contract extension with Eurosport last month at a significantly increased fee.
International sports broadcaster Eurosport and UK free-to-air DTT channel Quest have expanded their partnership with World Snooker by agreeing a deal to show the 2019 Snooker Shoot Out tournament.
DAZN, the OTT service operated by digital sports media company Perform, has acquired rights in Canada to a host of major tournaments operated by the World Snooker sanctioning body.
World Snooker has signed a rights partnership with Rigour Media in a move designed to aid the sport’s digital growth in China.