Baseball
Amazon strikes deal to show 21 Yankees games on Prime Video
Prominent streaming platform and YES Network investor to simulcast local OTA games
Cubs’ Marquee Sports Network debuts
Marquee Sports Network, the long-planned regional sports network from Major League Baseball’s Chicago Cubs, debuted over the Feb.
ESPN opts for two-man booth for Sunday Night Baseball
ESPN has reset its announcer team for its flagship Major League Baseball broadcast property, Sunday Night Baseball, going with a two-man booth
FloSports creates new baseball vertical
Texas-based sports streaming operator FloSports has created a new centralized platform for its baseball content where more than 700 collegiate and youth league games will be shown this upcoming season
Deltatre recruits MLB broadcast executive Johnson
Sports streaming technology company Deltatre has hired Major League Baseball’s James Johnson to the role of vice-president, Americas business development within its Live division.
Updated – KBO agrees record-value Korean media-rights deal
The Korea Baseball Organisation has agreed a domestic media rights deal with the country's three main free-to-air broadcasters worth KRW54bn ($45m) per season for the four seasons from 2020 to 2023, according…
Octagon aligns with Caribbean Professional Baseball Confederation
Agency to provide media rights evaluation and counsel to Latin American winter baseball leagues
New York Yankees ‘partnering with Amazon for local streaming-rights deal’
The New York Yankees are reportedly looking to partner with e-commerce giant Amazon to become the first Major League Baseball team to offer games to in-market viewers without a cable TV subscription.
FREE | MLB Data Report, 2019
In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape of Major League Baseball
MLB Data Report, 2019
In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape of Major League Baseball
Octagon strikes media content partnership with MiLB
Agency to aid affiliated minors in striking new distribution opportunities
WBSC adds Facebook to Premier12 media roster
Facebook is exclusively live streaming in the US all 32 games from the World Baseball Softball Confederation's 2019 Premier12 national team baseball tournament, which started on Saturday in Mexico
World Series Game 1 barely avoids record-low TV rating
Major League Baseball and Fox Sports narrowly avoided setting a record for the least-watched World Series opener ever on US television
Pirates extend local rights deal with AT&T SportsNet
Major League Baseball’s Pittsburgh Pirates have signed a multi-year extension of their local TV rights deal with AT&T SportsNet, the second such team to do so with the network in the past week.
MLB posts series of television, digital gains
Major League Baseball this season posted a series of gains in linear and digital television consumption, contrasting with the sport’s ongoing attendance decline.
MLB to make YouTube game available in key spots in Pacific Rim
League to distribute live streamed game into quartet of prominent international baseball markets
New York Yankees-led group completes re-acquisition of YES Network control
Prominent MLB team partners with Amazon, Sinclair, other investors for top-watched US RSN
DAZN expands beyond subscriber base with Twitter-based episode of ‘ChangeUp’
Special event on social media network marks the first time the MLB program has been shown to non-subscribers since March debut