Baseball
MLB rolls out expanded digital video archive
Major League Baseball this week is widely debuting the MLB Film Room, a new digital video archive product aimed at enabling far greater user customization and distribution of the the league’s extensive f…
Royals strike renewal of local rights deal with Sinclair
Major League Baseball’s Kansas City Royals have renewed their local rights agreement with Fox Sports Kansas City, owned by Sinclair Broadcast Group, in a multiyear deal.
ESPN seals Little League rights extension
ESPN will continue to air the Little League World Series, one of the foremost events in US youth sports, through 2030, as part of a newly signed, eight-year contract extension
Mariners, Root Sports deploy series of production enhancements
Major League Baseball’s Seattle Mariners and local television partner Root Sports have debuted a series of production enhancements typically reserved for national-level broadcasts.
FanCode acquires streaming rights for MLB and CPL
Indian online sports platform FanCode has acquired streaming rights for Major League Baseball and the Caribbean Premier League T20 tournament in separate deals
Sky Mexico to air Mexican baseball league with matches produced by Mediapro
Production and media rights agency Mediapro will handle the production of all matches from the 2020-21 season of baseball’s Mexican Pacific League (LMP), with pay-television broadcaster Sky Mexico to a…
MLB sets several streaming records in season restart
Major League Baseball said it has set several new league records for streaming of its live games during the start of the amended 2020 regular season
MLB rights retained by beIN in France and Mena region
Pay-television broadcaster beIN Media Group has retained rights to Major League Baseball in France and across 24 countries in the Middle East and North Africa
Fox Sports to use virtual fans during Major League Baseball broadcasts
Fox Sports has revealed it will utilize virtual fans during its Major League Baseball broadcasts in the widespread absence of spectators at games during the rescheduled season
Sky Italia picks up MLB rights
Pay-television broadcaster Sky has agreed a two-season rights deal to cover Major League Baseball in Italy.
The deal takes in the impending 2020 season, as well as the 2021 campaign
Diamondbacks see robust audience for intrasquad game
Major League Baseball’s Arizona Diamondbacks said they generated more than 83,000 digital page views for a webcast of its July 13 intrasquad game, a total representing by far the team’s most-watched vid…
Fox Sports anticipates strong ratings bump with MLB return
Fox Sports executives are expecting a ratings bump of about 40 per cent for the start later this month of its coverage of the revised 2020 Major League Baseball schedule
MLB sees sharp fee hike in Turner renewal ahead of possible postseason expansion
Major League Baseball has secured a domestic renewal with Turner Sports for the 2022-28 cycle worth over 50 per cent more than the broadcaster’s current outlay. But the league is looking to boost rights revenues further, with plans to significantly expand the postseason.
MLB nears media rights extension with Turner Sports
Major League Baseball is closing in on a seven-year media rights extension with WarnerMedia’s Turner Sports that would be worth in excess of $3.5bn, according to industry sources.
Ratings for start of MLB Draft up 102 per cent
Major League Baseball, making its public-facing re-entry from the Covid-19 pandemic with its First-Year Player Draft this week, continued the sports industry’s run of strong ratings increases among a c…
Mediapro and Wave agree short-form content deal for Liga MX and WBSC events
Mediapro, the production and rights agency group, has reached a short-form content distribution deal with Wave, the sports social media content company, covering leading Liga MX football clubs and WBSC…
ESPN to broadcast MLB Draft for first time since 2008
The 2020 Major League Baseball Draft will be held remotely on June 10-11 and carried on multiple networks for the first time, it has been announced