Basketball
WBD’s Zaslav ‘hopeful’ of retaining NBA up against NBC competition
Speaking on the back of Warner Bros. Discovery's latest financial results, CEO David Zaslav claims to be "hopeful" that it will retain NBA domestic rights in a deal "that makes sense for both sides" with the broadcaster holding a matching right clause.
NBC ‘preparing’ $2.5bn NBA rights bid to rival TNT Sports
NBC is looking to get back into National Basketball Association media rights with a $2.5bn (€2.3bn)-per-year offer that would oust Warner Bros. Discovery's TNT Sports.
LNB termination brings Skweek’s OTT future into sharp focus
Ongoing payment delays at Skweek threaten to erode rights-holders’ confidence despite its insistence that it merely requires more time, yet there are signs of it working through its issues with Euroleague Basketball, certainly until the end of the season at least.
Skweek’s seven-year French basketball deal axed amid L’Équipe production row
Skweek’s sublicensing deal for France’s LNB Pro A has collapsed amid a dispute with the production arm of L’Équipe, increasing the scrutiny over the future of the basketball streaming platform’s short-te…
WNBA to negotiate media rights with NBA, plans 16 teams by 2028
The Women's National Basketball Association plans to negotiate its future media rights deals in partnership with the NBA, the league confirmed at the WNBA Draft
CBS locks up two-year WNBA deal, momentum builds with national broadcasts
CBS Sports has signed a new rights deal with the Women's National Basketball Association, which SportBusiness understands runs for two years, as it prepares for record network coverage of the league in 2024.
Women’s college basketball title decider shatters viewership records
The NCAA women's basketball championship game drew a record-shattering 18.7 million viewers, peaking at 24 million as South Carolina won a second title in three years.
WNBA extends Prime Video broadcast deal for two years
The Women's National Basketball Association has extended its domestic broadcast deal with Amazon Prime Video for two years, with the platform airing 21 WNBA games each season, including the WNBA Commissioner's…
Iowa-LSU smashes women’s basketball record viewership on ESPN
The highly anticipated NCAA women's basketball Elite Eight matchup between Iowa and Louisiana State drew a record 12.3 million viewers on ESPN, eclipsing the record of 9.9 million during last year's clash between the same teams.
TikTok to offer New Zealand’s NBL global live exposure
New Zealand’s National Basketball League (NBL) has claimed what it believes is a world-first, with a weekly match to be streamed live globally on social media platform TikTok during the 2024 season.
NBA League Pass uses Sportradar tech to integrate in-app betting
Sportradar and the National Basketball Association have launched an in-play betting function on NBA League Pass through Sportradar's over-the-top technology emBet
CBS, TNT remain bullish over March Madness viewing figures
CBS Sports and TNT Sports are not concerned about a potential viewership dip at this year's NCAA men's basketball tournament after last year's lowest-performing championship game and an absence of star…
DAZN to distribute Courtside 1891 internationally in six-year Fiba tie-up
DAZN has followed up its 10-year deal to distribute NFL Game Pass with a similar agreement to carry the International Basketball Federation’s (Fiba’s) Courtside 1891 basketball OTT streaming platform globally.
NBA seeks ‘sweet spot’ in rapidly evolving US media landscape
The National Basketball Association’s next round of domestic rights deals seems certain to look very different to those of the last two decades, as streaming technology and changing user behaviour drive change in the US media market at an unprecedented pace.
Prime Video strikes NBA deal in Mexico
The National Basketball Association has struck a multi-year deal with Amazon Prime Video in Mexico to livestream more than 50 regular-season and playoff games.
Wembanyama rise fuelling closer ties between NBA, LNB
France’s importance to the NBA is growing with a media tie-up in the country among the latest initiatives off the back of an annual regular-season game and the success of French rookie Victor Wembanyama’s debut season.
Cuban talks up real estate revenues over media rights as Mavs sale signed off
Mark Cuban said the changing media landscape in the United States contributed to his decision to sell his majority stake in the National Basketball Association's Dallas Mavericks
Basketball leagues, federations introduce AI tech under long-term Fiba-Genius deal
Fiba has announced a major expansion to its long-term agreement with Genius Sports, with the deal to provide leagues and national federations with access to an AI-powered automated player tracking system for the first time.