Basketball

Features

The British Basketball League’s six-season deal with the Perform Group last month marks the completion of the league’s commercial revamp and sets a clear course for its future.

Basketball’s Euroleague is close to a new media-rights deal in Greece even though its existing contract has two seasons to run, TV Sports Markets understands.

National Basketball Association media rights soared in value in Hong Kong by more than 500 per cent this week as LeSports displaced incumbent rights-holder PCCW.

DB Video will extend its contract for media rights to Belgium’s top-tier basketball league for a further season despite losing money on the current deal, TV Sports Markets understands.

The Sports Channel has renewed a host of rights in recent weeks as it seeks to solidify its position in the Israeli broadcast market.

Basketball’s Euroleague said this week the complaint it lodged at the European Commission against the International Basketball Federation (Fiba) in February could have far-reaching consequences. 

Italy’s top basketball league, Lega Basket Serie A, has more than doubled the value of its international rights in a renewal with the MP & Silva agency.

Interview with Eduard Scott, chief operations officer of Euroleague Basketball, on the league’s complaint to the European Commission about Fiba and the recent Munich Court injunction against Fiba Europe sanctions.

The International Basketball Federation’s (Fiba) deal with Chinese digital company Tencent is thought to be its largest ever on a per-annum basis.

Sky Italia’s deal for International Basketball Federation (Fiba) national team rights this month is part of a broader plan to help revive the fortunes of the sport in Italy.

The National Basketball Association has more than doubled the value of its media rights in sub-Saharan Africa after securing an exclusive deal with start-up pay-television operator Kwesé TV.

The Saran Media agency’s barter deal with Turkish commercial broadcaster TV8 for National Basketball Association rights demonstrates how local interest in the NBA has waned over the last two years.

The International Basketball Federation (Fiba) told TV Sports Markets this week that its new €500m ($540m) deal with the Perform Group will help make its World Cup the “pinnacle” of the sport by 2033.

Media rights clips from February 4 to 17

Interview with Simon Denyer, chief executive of the Perform Group, about Perform's €500m investment in the International Basketball Federation (Fiba) W