Basketball
Warner Bros. Discovery, CBS ‘virtually sold out’ of March Madness ad space
Warner Bros. Discovery and CBS Sports, which hold domestic broadcast rights to the National Collegiate Athletic Association's men's basketball March Madness tournament, have "virtually sold out" of their advertising inventory.
Sportklub doubles fee to renew Euroleague rights in Balkans
Sportklub retained its Euroleague Basketball rights in the Balkans after agreeing to more than double its fee during private negotiations, bucking a trend that has seen it lose out on key properties to free-spending rival Telekom Srbija.
WNBA, ESPN announce 2023 broadcast schedule
The Women's National Basketball Association has announced its 2023 schedule on broadcast partner ESPN and other Disney-owned networks such as ABC and ESPN2
Euroleague extends United Media deals in Greece, Cyprus and Balkans
Euroleague Basketball has renewed its exclusive rights deals with United Media-owned broadcasters Nova and Sportklub for five more seasons, from 2023-24 to 2027-28.
Euroleague set to maintain Greek growth despite limited competition
Euroleague Basketball is set to increase the value of its media rights in Greece and Cyprus, despite a foretold shootout between Greek pay-television rivals Nova and Cosmote never coming to pass.
NBA All-Star Game ‘posts lowest ratings on record’
The National Basketball Association's All-Star Game drew its lowest ratings on record with just 4.59 million viewers tuning in across Warner Bros
NBA unveils live game avatar experience within app
The National Basketball Association (NBA) has unveiled new personalised options that would be part of the future live game streaming experience, including the eye-catching feature for fans to scan their…
Genius player tracking tech deployed during Trail Blazers broadcasts
Genius Sports has aligned with the National Basketball Association's Portland Trail Blazers to run immersive broadcasts using the company's Second Spectrum optical tracking technology
Athletes Unlimited games to air on WNBA League Pass
The Women's National Basketball Association's League Pass will broadcast 25 of Athletes Unlimited's 30 basketball games from its upcoming season for no additional cost to subscribers
ACB details record Copa del Rey distribution
Spain’s Basketball Clubs Association (ACB) has announced that this year’s Copa del Rey will have the greatest level of international distribution in the history of the competition, with broadcast agreements spa…
LeBron James’ historic moment draws record engagement
Record numbers of viewers watched Los Angeles Lakers star LeBron James become the National Basketball Association's all-time leading scorer with 38,388 points and counting during the Lakers-Oklahoma City…
NBA TV Canada to show Brampton Honey Badgers’ BCLA games
NBA TV Canada will show both games of the Brampton Honey Badgers, who play in the Canadian Elite Basketball League (CEBL), during the third group-stage window of the Basketball Champions League Americas…
EASL details broadcast deals for Champions Week in Japan
Pan-regional club basketball competition the East Asia Super League (EASL) has announced a series of media rights deals in core markets for its Champions Week event in Japan on March 1-5
FanCode acquires rights in India for EuroLeague Basketball
Indian digital platform FanCode has acquired exclusive streaming rights for EuroLeague Basketball in a three-year deal running 2023 to 2025
NBA recruits Fuller to content role in Europe and Middle East
Sports industry executive Sharon Fuller has joined the National Basketball Association as associate vice-president of content and social in Europe and the Middle East
NBA, Meta put VR at heart of deal extension
The National Basketball Association has signed a virtual reality-focused multiyear deal extension with global tech giant Meta
BBC picks up NBA rights package ahead of Paris game
UK public-service broadcaster the BBC has acquired rights to nine NBA games between now and the end of the season, starting with tomorrow’s (Thursday’s) clash in Paris between the Chicago Bulls and the…
DAZN adds Eleven Sports’ basketball and football content in Italy
Multi-platform subscription broadcaster DAZN is to showcase Eleven Sports Italy’s coverage of leading basketball competitions, as well as the third tier of domestic football, Serie C.