Pan-European sports broadcaster Eurosport has struck a four-season extension to its rights deal for events organised by the International Biathlon Union.
Norwegian state broadcaster NRK has extended a rights deal for coverage of the Biathlon World Championships and World Cup, while the country’s commercial and pay-television broadcaster, TV2, has snapped up rights to a package of Nordic skiing events.
The European Broadcasting Union’s new, more hard-nosed and aggressive strategy was the main factor behind its renewal of International Biathlon Union rights this week, TV Sports Markets understands.
The European Broadcasting Union consortium of public-service broadcasters has extended its rights partnership with the International Biathlon Union.
Russian organisers of the 2016 Biathlon European Championships have said international sports broadcaster Eurosport and Russian sports media platform Match TV will broadcast next month’s event.
French digital-terrestrial television channel L'Équipe 21 has acquired rights for events hosted by the International Biathlon Union.