The European Broadcasting Union’s new, more hard-nosed and aggressive strategy was the main factor behind its renewal of International Biathlon Union rights this week, TV Sports Markets understands.
EBU and Infront battle for biathlon rights for next four years
EBU chances of keeping hold of biathlon depend on ARD/ZDF as RTL eyes rights in Germany
The IBU said that it was “an easy decision” to turn down an increase in rights fee in order to remain with its long-term partner, the EBU.
Rights-holders and commercial broadcasters united in opposition