The European Broadcasting Union’s new, more hard-nosed and aggressive strategy was the main factor behind its renewal of International Biathlon Union rights this week, TV Sports Markets understands.
EBU and Infront battle for biathlon rights for next four years
Pan-European sports broadcaster Eurosport has struck a four-season extension to its rights deal for events organised by the International Biathlon Union.
Norwegian state broadcaster NRK has extended a rights deal for coverage of the Biathlon World Championships and World Cup, while the country’s commercial and pay-television broadcaster, TV2, has snapped up rights to a package of Nordic skiing events.
The IBU said that it was “an easy decision” to turn down an increase in rights fee in order to remain with its long-term partner, the EBU.
Rights-holders and commercial broadcasters united in opposition