Cricket
LPL and MLC deals indicate tough Indian market for international T20 leagues
Recent deals in India for the Lanka Premier League and the new US-based Major League Cricket show there is no growing appetite for second- or third-tier T20 leagues from broadcasters in the market.
Ary lands Major League Cricket rights in Pakistan, opening game a sellout
Ary, the pay-television broadcaster in Pakistan, has acquired media rights in the country to the inaugural edition of the US-based Major League Cricket tournament
Viacom18 secures Major League Cricket rights
Media group Viacom18 has secured rights in India to the inaugural edition of the US-based Major League Cricket tournament
Star bags Lanka Premier League rights
Media group Disney Star has secured exclusive rights in the Indian subcontinent and the Middle East and North Africa to the Lanka Premier League T20 tournament
Rush Sports secures Cricket West Indies digital rights
Pay-television broadcaster Rush Sports has secured exclusive Cricket West Indies (CWI) digital rights for 18 months, from June 2023 to November 2024
Sky Ashes audience breaks UK pay-TV record
The gripping first match of the 2023 Men’s Ashes series was the most-watched home Test in the UK since Sky took England’s home fixtures behind its paywall in 2006.
IPL digital ad revenues up almost 3x on last year: Viacom18’s Jayaraj
Anil Jayaraj, Viacom18’s chief executive officer for sports, has told SportBusiness Media that domestic digital advertising revenues from the 2023 Indian Premier League were almost three times higher than last year.
BBC retains ECB live audio rights to 2028
The BBC, the UK's public-service broadcaster, has renewed its long-running live audio rights deal with the England and Wales Cricket Board (ECB) until 2028
Seven draws 500,000 for World Test Championship win
More than 500,000 people saw Australia win the ICC World Test Championship final on free-to-air channel Seven
Disney turns to free mobile streaming of cricket in India
Indian subscription OTT service Disney+ Hotstar has detailed plans to provide free-to-air coverage of this year’s Cricket World Cup and Asia Cup for smartphone users.
FanCode sublicenses India’s West Indies tour to JioCinema
Viacom18-owned OTT platform JioCinema will provide coverage of the Indian cricket team’s upcoming tour of the West Indies after agreeing a sublicensing deal with online streaming platform FanCode.
Multiple sponsors sign on for Disney Star’s coverage of WTC final
Pay-television broadcaster Disney Star has secured 28 sponsors for its coverage of India’s meeting with Australia in the World Test Championship (WTC) final.
IPL playoff audiences enter record books for Disney Star
Disney Star has announced record audiences for this year's Indian Premier League, which concluded in dramatic fashion earlier this week
JioCinema breaks streaming record for IPL final
Indian streaming service JioCinema has set a new global record for the most concurrent views for a live streamed event after over 32 million viewers tuned in to its coverage of the 2023 Indian Premier…
ECB chair denies The Hundred is under threat
The Hundred has a “long and successful future” ahead, the chair of the England and Wales Cricket Board (ECB) has insisted, despite reports suggesting the controversial competition could be scrapped.
IPL linear rights strategy ‘vindicated’, says Disney Star’s Gupta
Record viewership for the IPL on Disney Star’s channels points to the enduring strength of linear, Sanjog Gupta tells SportBusiness Media.
ICC draws out small increase from SuperSport despite static market
Pay-television broadcaster SuperSport renewed its rights to International Cricket Council global events from 2024 to the end of 2031 at a slight uplift, despite an absence of competition in the region.
SuperSport extends CSA rights to 2027
Pay-television broadcaster SuperSport has extended its domestic media rights deal with Cricket South Africa until the end of the 2026-27 season