Esports
Sony becomes founding partner of Saudi-backed Esports World Cup
The Sony Group has announced a multi-year agreement to become a founding partner of the Saudi-backed Esports World Cup, which takes place this summer in the kingdom’s capital city, Riyadh.
Sky Deutschland leverages OTT brand in Virtual Bundesliga sponsorship
Wow, the streaming platform of Sky Deutschland, is to give its name to the Virtual Bundesliga (VBL) under a new sponsorship agreement announced by the German Football League (DFL) this morning
Veloce secures $50m investment from GEM Digital
Veloce Media Group, a UK-based gaming and sports media company, has announced a major investment commitment of $50m (€46m) from digital asset investment firm GEM Digital Limited.
Blast to set first with TikTok coverage of Paris Major
Esports entertainment company Blast has teamed up with short-form social media video platform TikTok to stream live coverage from this week’s Counter-Strike: Global Offensive Major in Paris.
Blast’s Paris Major heads to cinema screens in eight European countries
Esports entertainment company Blast has agreed a deal with Cineworld to show the finale of the Paris Major 2023 live across 39 cinemas in eight different countries
PGL retains IMG for media, sponsorship and data rights
Esports company PGL has further extended its representation agreement with the IMG agency
Sport1 strikes new ESL FACEIT rights deal
Commercial broadcaster Sport1 has extended its ESL Pro Tour rights as part of a new agreement with esports tournament organiser and production company ESL FACEIT.
Guild Esports launches in-house studio to drive esports and gaming-led campaigns
David Beckham co-owned esports organisation Guild Esports has launched a new in-house production and creative studio to provide bespoke campaigns for its sponsors, as well as independent brands and media…
ESL FACEIT extends Twitch deal, adds YouTube streaming
Esports company ESL FACEIT Group (EFG) has extended its long-running agreement with Amazon-owned online streaming platform Twitch and signed a new deal with Google-owned YouTube
Blast Premier details broadcast reach in over 150 territories
The Blast Premier esports tournament series will be available to watch in over 150 territories for the 2023 series after new and extended media rights deals were agreed
League of Legends Pro League signs long-term Migu rights deal
China Mobile’s streaming platform Migu has acquired rights to the League of Legends Pro League (LPL), the top-tier domestic professional league for the video game title.
ESL Pro League revamps format and broadcast output
Esports organisation ESL has unveiled a revamp of its Pro League competition which will include what it states will be enhanced broadcast commitment to the world’s longest-running professional league f…
VTV pens rights deal for ESL FACEIT competitions
Merged esports gaming company ESL FACEIT Group (EFG) and VTV Cab, a pay-TV arm of Vietnamese state broadcasting group VTV, have agreed a multi-year media rights deal in Vietnam
ESL Gaming agrees production deal with Gravity Media
Esports organiser and media company ESL Gaming has agreed a three-year deal with Gravity Media to deliver production services for its global esports events
Riot Games taps AWS to enhance esports broadcasts
Video game developer Riot Games has appointed Amazon Web Services to enhance esports broadcasts and transform how its content is created and distributed
Sportfive adds Singapore-based Ampverse to esports portfolio
Asian esports and Web3 organisation Ampverse has appointed the Sportfive agency as its exclusive global commercial representative
ONE Esports unveils Apac esports and gaming show Gamer’s Paradise
Esports and gaming promoter ONE Esports is today launching a new television show, Gamer's Paradise, in partnership with presenting sponsor Marriott Bonvoy
ONE strikes ‘long-term’ content development agreement with Media City Qatar
Group ONE Holdings, the parent company of Asian mixed-martial arts promotion ONE Championship and esports venture ONE Esports, has signed a memorandum of understanding with Doha-based media campus Media…