Esports

Latest Features

Three major deals last month have shown the esports market is maturing quickly, with rights-holders focusing on exclusivity and rights fees over universal reach and exposure for sponsors.

Twitch’s deal with game developer Activision Blizzard last month is the latest indication the live-streaming platform and its rivals are now seeking esports rights on an exclusive basis.

German media company ProSiebenSat.1 has agreed a one-season extension to its rights to the Virtual Bundesliga (VBL), the esports competition operated by the German Football League (DFL), while stating its aim to further efforts in the sector by securing complete control of the eSports GSA entity.

7Sports, the sport business unit of Germany media company ProSiebenSat

The inaugural edition of esports competition the Fortnite World Cup drew strong audiences in the US amongst older and female demographics, according to newly-released figures

Esports company ESL has revealed that its major tournaments have benefited from a record 90-per-cent growth in viewership figures so far in 2019