Esports

Latest Features

Three major deals last month have shown the esports market is maturing quickly, with rights-holders focusing on exclusivity and rights fees over universal reach and exposure for sponsors.

Twitch’s deal with game developer Activision Blizzard last month is the latest indication the live-streaming platform and its rivals are now seeking esports rights on an exclusive basis.

The inaugural edition of esports competition the Fortnite World Cup drew strong audiences in the US amongst older and female demographics, according to newly-released figures

Esports company ESL has revealed that its major tournaments have benefited from a record 90-per-cent growth in viewership figures so far in 2019

Chinese technology conglomerate Tencent will become the first platform to stream NBA 2K League matches in China
USA

Epic Games, developer and publisher of the Fortnite game franchise, has appointed the IMG agency to produce and distribute the first Fortnite World Cup esports competition