Esports

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Three major deals last month have shown the esports market is maturing quickly, with rights-holders focusing on exclusivity and rights fees over universal reach and exposure for sponsors.

Twitch’s deal with game developer Activision Blizzard last month is the latest indication the live-streaming platform and its rivals are now seeking esports rights on an exclusive basis.

New Zealand telco Spark has acquired rights to a host of boxing events through a partnership with Protocol Sports, and struck a deal with Lagardère Sports for a range of golf, athletics and esports properties.

UK esports organisation Dignitas has signed streaming platform Caffeine as its exclusive broadcast partner
USA

Fox Sports has acquired media rights in the US to the finals of various EA Sports Fifa 19 Global Series events, including the season-ending Fifa eWorld Cup 2019, while social broadcasting platform Caffeine…

Polish public-service broadcaster TVP Sport has signed a fresh rights agreement with esports organisation ESL