Golf
LIV Golf reverts to live streaming on YouTube
LIV Golf has announced plans to live stream all of its tournaments on YouTube in international markets, including pay-per-view streaming in four countries where rights deals are already in place
PGA Championship viewership final round hits 15-year low
The final round of the PGA Championship recorded the worst viewership for the event in 15 years on CBS in the United States.
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Sky retains US Open rights to 2025
UK pay-television broadcaster Sky Sports has agreed a three-year extension to its rights deal with the United States Golf Association (USGA), a contract that includes men’s and women’s majors the U.S. Op
Sky Deutschland keeps European Tour non-exclusive to cut fee
Pay-television broadcaster Sky Deutschland has reduced its rights fee for the European Tour and Ryder Cup after passing up the opportunity to regain exclusivity to the golf properties.
CBS totals over 16m viewers on Masters final day
CBS Sports' Sunday broadcast of the Masters, which included the conclusion of the third round and the final round, earned 16
Veritone extends role as Augusta National’s archive partner
Augusta National, Inc. (ANI), the business arm of Augusta National Golf Club, home of US major The Masters, has extended its licensing agreement with digital asset management, licensing and metadata solutions provider Veritone.
Netflix renews golf and tennis docuseries
Netflix has announced that it has renewed its golf and tennis documentary series "Full Swing" and "Break Point" for second seasons
TMRW Sports makes four executive hires
TMRW Sports, the golf technology venture co-founded by Tiger Woods and Rory McIlroy, has made four new executive hires, including Ken Aagaard as vice-president of broadcast technology ahead of the launch…
CW Network’s debut LIV Golf ratings hover below 300,000 mark
LIV Golf's debut on the CW Network averaged just 289,000 viewers and earned a 0.18 household rating over Saturday and Sunday broadcasts
LET issues host broadcast tender, media rights ITT to follow
Golf’s Ladies European Tour is to release an invitation to tender for host broadcast and production services later this week, and will follow that up with a media rights distribution ITT process.
LIV Golf launches new global OTT service, various international TV deals signed
LIV Golf has announced the launch of a new global app and streaming site to provide live coverage of its events in territories where it does not have an exclusive rights deal, while it has struck some…
Netflix to promote ‘Full Swing’ docuseries through Michelob Super Bowl commercial
Global streaming service Netflix will promote its upcoming PGA Tour-focused docuseries Full Swing via a Michelob Ultra commercial during the Fox broadcast of Super Bowl LVII on February 12
Foxtel extends exclusive rights for Asian Tour golf
Australian pay broadcaster Foxtel has extended its exclusive media rights for Asian Tour golf to cover at least the 2023 season
LPGA unveils multi-part documentary series
The Ladies Professional Golf Association is looking to develop a presence in the ever-increasing sports documentary space by unveiling the multi-part Drive On: LPGA All Access, which will air on LPGA platforms…
LIV Golf unveils multiyear US rights deal with CW Network
LIV Golf has officially announced a multiyear United States rights deal with the entertainment-focused CW Network, ending the Saudi-backed breakaway tour's lengthy search for a broadcaster in a key international…
LIV Golf ‘on verge of announcing’ US rights deal with CW Network
LIV Golf's search for a broadcaster in the US market appears to have finally come to an end, with the Saudi-backed breakaway tour said to be on the brink of securing an agreement with the largely entertainment-focused…
IMG strikes multi-faceted 10-year extension with R&A
The IMG agency has struck a long-term renewal agreement with the R&A across various commercial rights and services, including a heightened focus on digital content through Seven League
Mena’s Evision to launch golf channel showcasing DP World Tour, PGA Tour
UAE-based content aggregator Evision has secured exclusive rights to golf's DP World Tour and PGA Tour in 2023 and 2024, along with the 2023 Ryder Cup and 2024 Presidents Cup teams competitions