TV RIGHTS CLIPS 1: Euro 2008 host country deal and other football

Football: Austrian public-service broadcaster ORF acquired the rights for all 31 matches of the Euro 2008 tournament in a deal worth €10m (£7m).  The deal, which also includes non-exclusive radio rights, was brokered by the Sporfive agency on behalf of Uefa.  It concludes months of negotiation after commercial broad-caster ATV submitted a bid of €16.8m but then withdrew from the bidding process.  Sportfive had initially asked for €18m, more than three times the €5.1m that ORF paid for Euro 2004.

This content is available to SportBusiness Media subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here