TV Rights Deals 1: Football: Serie A, La Liga, Argentine League and more

Football: Italian digital-terrestrial pay-broadcaster Dahlia acquired a package of live Serie A rights covering the 2010-11 and 2011-12 seasons in a two-year deal worth €63m ($90m), brokered by the Infront Sports and Media agency on behalf of Lega Calcio. Dahlia will pay €31m in 2010-11 and €32m in 2011-12 (page 4).

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