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Uefa looking for value from games worth ‘peanuts’

Uefa looking for huge increase in value for third-party qualifier rights to hit ambitious target

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Sky’s fees for the renewal – and in the current deal – are understood to also incorporate significant outlay on marketing and promotion.

Team Marketing's contract for the 2024-27 cycle does not contain an automatic renewal clause as it has done in the past, nor does it contain any option for extension. No matter how well it performs, the agency faces an uphill battle to survive.

Media group ARY agreed a high entry price to acquire exclusive domestic streaming rights in Pakistan to the national cricket team’s matches against the West Indies in June and against England this autumn.

Serie A's chief executive Luigi De Siervo told SportBusiness Media the league is aiming to earn between €400m to €500m per season after changes to the Melandri law.