HomeCricketIndia

IPL digital deal ticks three strategic boxes for Star India

Star India’s new deal for Indian Premier League internet and mobile rights helps the broadcaster in three ways: it gives it vital digital content, helps undermine the exclusivity of rival Sony, and ensures Star has a role in IPL coverage ahead of the sale of the main television rights in India.

You need to have a subscription to access this content

If you would like more information on our Media product please contact our sales team

Already have an account? Sign in here

Most recent

Australian commercial broadcaster Seven sealed a deal for free-to-air rights to the 2023 Fifa Women’s World Cup after outbidding rivals SBS, Nine and Ten.

The EBU is believed to have faced strong competition from commercial broadcasters in some territories but no pan-regional challenger.

Vietnam was the second-last market in which Infront was to agree a deal for the tournament under its mandate covering 26 Asian markets in the eight-year period from 2015 to 2022.

While Mountrigi has made a relatively slim profit on its investment across the 2019-22 cycle, it is expected to earn far more for rights to the 2026 Fifa World Cup, which is to be held across the US, Mexico and Canada.