MADRID, SPAIN - FEBRUARY 06: Vinicius Junior of Real Madrid controls the ball during the Copa del Rey Quarter Final at Estadio Santiago Bernabeu on February 06, 2020 in Madrid, Spain. (Photo by Denis Doyle/Getty Images)
FC Diez Media, the joint venture between the IMG agency and digital media company Perform, is making radical changes to the way Copa Libertadores and Copa Sudamericana media rights are sold, to drive competition in the marketplace and recoup their aggressive minimum guarantee.
The merger of Global Sports Rights Management, the international broadcast rights-holder to Brazil’s top two football leagues, with the Chile-based 1190 Sports agency was driven by a move to “unlock” spons…
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