Saudi Arabia’s confirmation that it will create a rights-acquisition and content platform under its Saudi Sports Company division had long been expected. What took some industry observers by surprise was the country’s apparent scaling back of its ambitions and the ostensibly softer tone used when outlining its acquisitions strategy.
You need to be a SportBusiness Media subscriber to view this content
Talk to our team of experts to learn more about the benefits of subscribing
Already have an account? Sign in here