Saudi Arabia

The Saudi Pro League is on course to earn about $15m per season for its international media rights for the 2023-24 and 2024-25 seasons, taking its total global media rights income to about $100m per season.

News this week of Saudi Arabian state investment in the Professional Fighters League (PFL) has caused shares in both World Wrestling Entertainment (WWE) and Ultimate Fighting Group (UFC) parent Endeavor…

SRJ Sports Investments, the new vehicle created by Saudi Arabia’s Public Investment Fund (PIF), has made its first move, a $100m (€92m) investment into US-based mixed martial arts promotion the Professional Fig…

The Spring Media agency has been appointed to distribute global broadcast rights to the 2023 World Combat Games, which are scheduled to take place in Riyadh, Saudi Arabia, from October 21 to 30

The PGA Tour, DP World Tour and Saudi Arabia’s Public Investment Fund (PIF) are to merge commercial operations under common ownership in a shock tripartite agreement that ends all pending litigation r…

The HBA Media agency has said the 2023 Saudi Cup horse racing event will be broadcast by 35 rights-holders across the world, including a number of new signings

Saudi Arabia's national tourism authority has become a sponsor of the Indian Premier League T20 cricket tournament

The Saudi Professional League and its appointed IMG agency have finalised a flurry of media rights deals ahead of Cristiano Ronaldo’s debut in the competition.

Douyin, Facebook, OneFootball, PSG TV, Twitch and YouTube will carry coverage of today's (Thursday's) exhibition match in Saudi Arabia between Paris Saint-Germain and Riyadh All-Star XI, that will see…

TOD, the official streaming platform of the Fifa World Cup in Saudi Arabia, and all the Middle East and North Africa, has been blocked in Saudi Arabia from the beginning of this year’s tournament in Q…

LIV Golf president Atul Khosla has made it clear that the primary goals of the Saudi-backed breakaway series in 2023 are to land "milestone" sponsorship and television rights deals to begin commercializing…

Saudi Sports Company (SSC), the state-controlled sports media company, has acquired domestic broadcast rights to the Saudi Professional League (SPL), Saudi Arabia’s King’s Cup and the Saudi Super Cup in a three-season agreement running from 2022-23 to 2024-25.

UK-based sports production company Whisper has been appointed by Saudi promoter Skill Challenge Entertainment to deliver the world feed host broadcast of the heavyweight boxing fight between Oleksandr…

Italy’s Serie A will continue to make its matches available for free on YouTube in the Middle East and North Africa for the remainder of the 2021-22 season, despite receiving bids from broadcasters in the region.

The HBA Media agency has secured seven new broadcast rights-holders for the Saudi Cup, as it expands coverage of the annual horse racing fixture for the third consecutive year

A large decrease in Japan has dragged down the global value of Asian Football Confederation media rights by at least 13 per cent in the 2021-24 cycle.

London’s High Court of Justice has rejected a counterclaim made by pay-television broadcaster beIN Media Group against Selevision Saudi, but highlighted evidence that raises a “serious issue” over the S…

Diplomatic processes put in place in 2021 to heal the rift between Saudi Arabia and Qatar have brought an end to the four-and-half-year dispute, sparking hope that the region’s sports broadcasting market will soon revert to normality.