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Saudi adopts ‘smart’ rights strategy but rights-holders still face dilemma

Saudi Sports Minister Prince Abdulaziz bin Turki (C) pictured on stage during a press conference to announce the Saudi Arabian Grand Prix as part of the 2021 F1 calendar. (Photo by Amer HILABI / AFP) (Photo by AMER HILABI/AFP via Getty Images)

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The English Premier League faces an uphill battle as it attempts to recover the rights fees it is owed by Chinese streaming platform PPTV, experts have told SportBusiness Media.

The Pakistan Super League has secured an increase in its media rights fees for its seventh and eighth editions, despite challenging economic conditions in Pakistan.

The National Rugby League and its commercial rights-holder, the Australian Rugby League Commission, will achieve a satisfactory return for the league’s global media rights from 2023 to 2027.

LaLiga has secured modest increases in its latest deals across Bulgaria, the Czech Republic and Slovakia but it saw its value drop in Romania after a protracted bidding process.