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Fiba lets basketball community create future formats with safety net of Twitch investment

(RvS.Media/Robert Hradil/Getty Images)

The International Basketball Federation (Fiba) said this week that its two-year deal with Twitch is an “unscripted exercise” that carries risk but is a necessary experiment to reach younger fans.

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A series of late, one-off deals for last month’s EuroBasket tournament helped drive the global media rights income of the International Basketball Federation (Fiba) in its 2013 to 2015 cycle.

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